DDB NZ is spreading the latest cancer treatment news to Australia on behalf of Pfizer NZ’s new digital platform Caremate.
Back to school?
Good use of language has seldom been a strong point of churches anywhere – and the good Christians of New Zealand kept the tradition alive at yesterday’s protest outside Parliament.
Arrivals & Departures: Because Australasia hires senior suit for Auckland
Sydney-based experiential agency Because has appointed Katy Prosser to a senior account manager role in Auckland.
Marketo warms up for San Francisco summit
SYDNEY, January 30 – Around 6000 global CMOs and marketers are expected to descend on San Francisco in April for the Marketo Fearless Marketer 2018 Marketing Nation Summit.
Voice is branding’s new frontier
LONDON, Today. – Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, following a survey with more than 600 marketing and advertising professionals around the world for its Toolkit 2018 report.
Spotlight on The Block NZ
A pertinent issue in martech at the moment is the use of ad-blockers and how marketers are working around them. Here’s Butterfly Australia ceo Liz McLean’s take:
The Warehouse Group to move to a single media agency
The Warehouse Group is on the search for a single media partner to work across all of its brands, according to a report in local marketing site StopPress.
Caffeine works!
Drinking tea has a measurable effect on creativity, according to a report by NZ Herald science writer Jamie Morton, citing recent global experiments that effectively confirm what we all knew anyway – that caffeine really does get the juices flowing.
Italy/NZ pharma shop hands script to OMD
After a competitive pitch in late 2017, OMD has won the Menarini NZ media account with work commencing this month.
Y&R & HRV invite Kiwis to make the sun work for them
In a single hour, the amount of energy from the sun that strikes the Earth is more than the entire world consumes in a year, so Y&R is calling for New Zealanders to harness this plentiful resource with the latest release from HRV – HRV Solar.