Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else, says DDB ECD Shane Bradnick, unveiling the agency’s latest Speight’s TV epic.
Outdoor enthusiast leads weekly forays into the urban jungle
Posters don’t paste themselves. The latest Phantom Billstickers newsletter makes it clear that filling over 6500 frames nationwide each week takes some very resilient and motivated people.
Folau factor inspires Japanese AIG All Blacks campaign
TBWA\Hakuhodo has developed a new Japanese TV campaign for IAG Japan, starring current All Blacks and Black Ferns – and a remarkable new fabric, also developed by the agency.
Ad legend Kevin Roberts at centre of Darkhorse-Unfiltered deal
Auckland-based PR & activations agency Darkhorse NZ has announced a partnership with Unfiltered, the NZ startup global digital educational platform which shares advice from some of the best business minds in the world via highly curated video content.
Special & Colenso strike gold in Singapore
The Asia Pacific Effie Awards shone their light on Godzone Friday night – pinning a Gold and a Silver on Special Group its innovative 2degrees Data Hunt campaign, and Colenso BBDO with two more global Golds for Pedigree Child Replacement Programme.
Smaller pages, bigger hit: Stuff newspapers now in compact size
“We’ve gone compact,” hails a release emailed to us over the weekend by Stuff’s in-house Ponsonby-based PR division communications manager Lucy Hempseed.
DDB and Y&R score Yellow Pencils at D&AD
Two prized D&AD Yellow Pencils came NZ’s way at the 56th D&AD Awards ceremony in London last night. They went to DDB for Nescafe Re:Scam, and Y&R, which picked up a Yellow for Heinz Geoff.
10 things I learned at Adfest
M+AD asked Adfest 2018 judge Chris Flack, who’s design director at Strategy Creative Christchurch, for the top 10 things he learned in Thailand last month …
Demand for integrated platforms surges as production companies battle rising competition
By Sydney-based Ooyala Asia-Pacific chief Steve Davis, an occasional M+AD contributor: The emergence of multiple delivery channels is placing increasing pressures on established video production companies. Where once broadcast television was king, viewers now have a portfolio of viewing options which, in turn, is causing challenges for content creators.
Gold Coast beckons PR shop
Leading independent Australiasian PR agency Thrive has opened its fifth office – on Queensland’s Gold Coast, at Southport. Thrive’s other locations include Sydney, Melbourne, Brisbane and Auckland.
