Y&R has given New Zealand-born natural health supplements brand, GO Healthy a new look and go-to-market strategy, launching this week with a new integrated campaign that calls for every man, woman and child, to ‘Go Be You’.
FCB NZ takes ANZ’s only Andy Gold
FCB New Zealand was the only agency from Australasia to score Gold at the Advertising Club of New York’s 2018 International Andy Awards at the weekend.
Arrivals & Departures: Cannes names Savage successor
Ascential, the parent company of the Cannes Lions, has named Philip Thomas as its new chairman, taking over from Terry Savage, who finishes his term in June – after 33 years.
Colenso, Special, DDB through in Singapore
Colenso BBDO, Special Group and DDB are the NZ agencies chosen as finalists for the 2018 APAC Effie Awards in Singapore. Colenso has seven noms, Special four, and DDB one.
Arrivals & Departures: APN Outdoor completes ANZ management team
APN Outdoor Group Limited has announced the appointment of Jeremy Howe to the new, Australia-based role of chief strategy and innovation officer.
oOh! secures advertising rights to Qantas inflight entertainment
oOh!media has won the advertising rights for Qantas’ inflight entertainment, enabling it to provide advertisers exposure to more than 28 million domestic and international passengers annually throughout their entire journey.
Arrivals & Departures: FCB promotes Blair Alexander
FCB has promoted Blair Alexander, previously FCB Media general manager, to the role of media managing director, taking over from Rufus Chuter, who leaves in May (destination unknown, at this stage).
Arrivals & Departures: Satellite taps Kevin Schluter
Parnell based, award-winning digital production company Satellite has appointed Kevin Schluter to the new role of head of creative strategy.
30? 60? 90? 15? … Six?
The ideal ad length is shrinking, according to research compiled by UK advertising site Warc. “The advertising industry is undergoing substantial disruption, and the rise of mobile and proliferation of video formats and advertising channels has led to shorter consumer attention spans and diminished tolerance of longer ads,” the site says.
Hi-tech hydroponic garden walls LED breathe life into downtown
Lumo Digital Outdoor has launched the country’s first hybrid LED screen development which included a $50,000 wall of living foliage. The garden wall covers an area of 33 square metres and contains over 1800 plants. The green wall panels were grown off-site in a leading-edge glasshouse facility to ensure that it was full and healthy upon installation.
