For reasons known only to themselves, PR firm Sweeny Vesty has declined to allow M+AD to preview two new Whittaker’s chocolate tvcs due to hit the airwaves on Sunday.
Brand personality shines in hyper-real storytelling
As the video medium continues to explode in popularity, Auckland-based hybrid creative Mardo El Noor – who describes himself as “a bespectacled, left-handed chai latte drinker” – is challenging norms by telling a story in one single frame.
Publishers enter joint venture agreement
Bauer Media and Long Haul Publications, publishers of Deals on Wheels/Farm Trader and New Zealand Trucking magazines respectively, have announced a joint venture deal they say will significantly change the commercial vehicle, machinery, and farm equipment advertising landscape in New Zealand.
The beat goes on
DDB’s latest TV work for Speight’s – entitled The Dance, shot by The Sweet Shop’s Steve Ayson – is a beautiful film, wrote Toygar Bazarkaya, CCO at We Are Unlimited, NY, the guest judge for this week’s edition of global site Bestadsontv.
Missing in action
Yesterday we fired off a grumpy piece about an Arrivals & Departures notice that failed to supply the name of the person being replaced.
Lotto and Spark PR & Activate team up with Jaquie Brown for Mother’s Day
Lotto and Spark PR & Activate have teamed up with much-loved personality Jaquie Brown to highlight the magic of being a mum, ahead of Mother’s Day this Sunday (13 May).
Robot takes over news site
The new Electrolux Pure i9 took over NZ Herald homepages again last week, courtesy of a collective led by Daniel Piper of SME Marketing, by cleaning-up stories of the day and clocking up thousands of click-throughs.
Arrivals & Departures: Ipsos NZ signs Carin Hercock (updated)
Paris-based market researcher Ipsos has announced Carin Hercock’s appointment as managing director of its New Zealand operations. Hercock brings nearly 30 years’ experience in the research and marketing industry to her new role, most recently at Nielsen NZ, where she spent more than four years as executive director of customer insights.
Fart nouveau
Wattie’s have launched their new 50% less-sugar Baked Beans by reassuring consumers that they still make you fart.
New name for Dargaville papers
From yesterday, Dargaville-based North South Multi Media Ltd will operate under the new name of Integrity Community Media Ltd, for the publication of two weekly community newspapers – The Kaipara Lifestyler servicing the Kaipara District, and The Record, servicing the Rollerston and West Melton areas of Christchurch – along with monthly rural publications, the Farming Lifestyle editions for Northland, Waikato, Taranaki, Manawatu, Wairarapa and Hawke’s Bay.
