Pedigree NZ, with a little help from Colenso BBDO, has developed a global product that makes it easy for pet owners to take perfect photos of their dogs.
FCB creates te reo Māori pronunciation on Google Maps for Vodafone (updated)
FCB has created a campaign to help Vodafone launch an online platform, developed with Google Maps that gives New Zealanders an opportunity to identify te reo Māori place-names that are being mispronounced on Google Maps.
Ad agency painted over popular mural
Melbourne advertising agency Apparition Media has inner-city Newtown (Sydney) residents up in arms after it painted over one of the neighbourhood’s iconic murals for a promotional ad for the upcoming movie Mother!
QMS boosts Britomart folio
QMS NZ in partnership with Auckland Transport continues to switch on the Britomart Transport Centre, with the introduction of a 6x2m digital billboard – affectionately dubbed the ‘Britomart Plaza’ – impacting commuters exiting the station onto Commerce St.
Saatchi launches final phase of electoral campaign ( updated)
Saatchi & Saatchi has created an Electoral Commission Disrupt Inertia campaign, targeting people who do not vote – despite knowing that they should.
No surprises in latest newspaper & magazine readership audits
NZ Women’s Weekly was the best performer in the weekly magazines division of Nielsen National Readership Survey – out overnight. And, as you’d expect, the NZ Herald led the way clearly in the National Newspaper division.
‘Gutsy’ new titles stand out at Mag Awards
Two new magazines launched last year won top awards at the 2017 Magazine Media Awards last night at a black-tie gala dinner at Motat that celebrated the excellence and innovations of the industry’s foremost achievers.
New Zealand newspapers shine in Sydney
NZ newspapers performed solidly at the 2017 PANPA (Pacific Area Newspaper Publishers Association) regional Asia-Pacific Advertising & Marketing Awards, held in Sydney last night, winning the supreme awards in five major categories.
Small marketing spend dilutes the value of SME websites

Many New Zealand small-to-medium sized enterprises rely on word of mouth to deliver new business – and they spend modestly on digital marketing, according to new research released today from Dot Kiwi.
What happened to Admission?
Rob Davis retired, Peter Hodge died, and Graham Medcalf still runs a one-man shop in Auckland. So what happened to Admission – the eminent Auckland agency in which they once played vital roles?