Ogilvy NZ launched a new brand campaign for Sealord last week, aiming to lift the nation’s health through good nutrition.
‘Early-bird’ call for MA powwow tickets
The Marketing Association has released the detail of its upcoming 2017 Direct Marketing Conference, to be held at the Crowne Plaza Auckland on Tuesday 29 August.
NZ wins 2nd Gold Lion
NZ won its second Gold Lion overnight in Cannes – and, like the first, the winner was again Colenso BBDO. NZ also won three Silver and five Bronze Lions.
Cannes braces for production provocateur extraordinaire
Dictionary Films Tokyo executive producer Peter Grasse – a well-known filmmaker on both sides of the Tasman – chairs a Cannes session this week, entitled Speakers Who Define the Creative Ecosystem.
NZ snares another nine finalists
New Zealand agencies picked up another nine finalists at the Cannes Lions Festival overnight – in the Mobile and Direct categories – bring NZ’s shortlisted campaigns so far to 34.
Toyota woos Bermuda
Mick Stalker joins new-look BC&F Dentsu team – Daniel Barnes steps back, Paul Catmur steps up
BC&F Dentsu has unveiled major changes to its management structure in Auckland, with ceo Daniel Barnes stepping back to a founder/partner role – while his colleague of the past 10 years, ECD Paul Catmur, becomes joint ECD/ceo.
NZ’s top 10 most complained about ads
The Advertising Standards Authority has unveiled New Zealand’s top 10 most complained about ads of 2016. The cause of complaints – as recorded in the ASA’s annual report – ranged from encouraging illegal behaviour, to racism, drug use and inappropriate sexual content.
NZ agencies emerge in six Cannes shortlists
NZ picked up a further 25 finalist spots overnight at the Cannes Lions Festival – in Cyber (two), PR (five), Print & Publishing, Promo & Activation (10), Outdoor (three), and The Glass.
Arrivals & Departures: Swedish ace exits Ikon for senior role at OMD Wellington
OMD Wellington has snared Swedish media gun Linus Hjoberg as its new managing partner, replacing Meghan Signalness who is heading to Amsterdam for an international digital marketing role with a global beverage company.