Big data analytics business Qrious announced today it will be putting its weight behind the cause of professional marketing in New Zealand – by becoming a principal business partner of the Marketing Association.
AirAsia casts its vote (updated)
Budget airline AirAsia reckons it is “reminding the public of its promises to New Zealanders” with its own #VoteAirAsia campaign ahead of this year’s NZ election this Saturday.
FCB Fire Service campaign rises from the ashes
FCB is through to the finals of the Switzerland-based Care Awards with its Made From Remains smoke alarm campaign produced for the New Zealand Fire Service.
Goodoil shoots Tasmania
Exposing the secret treasures that Tasmania has on offer as a destination state, Goodoil Films director Justin McMillan and Heckler editor Andrew Holmes teamed up to create a sumptuous and earthy brand film for Tourism Tasmania via Aussie agency Jim Jam.
ecostore & DDB take a fresh look at tomorrow
DDB has launched ecostore’s first brand campaign, exploring the world of tomorrow through a poignant new spot. “The essence of ecostore’s new brand campaign is to create a world of good,” says ecostore marketing director Jemma Whiten. “A world where safe, sustainable, ethical products are the norm.”
Who will rein triumphant in NZME’s inter-agency cricket comp? (Updated)
The NZME Agency team want to enlist Auckland agencies to get involved in some friendly competition, with the launch of NZME’s inaugural inter-agency cricket competition, the Agency Super Smash Big Bash Premiere League competition – scheduled for Friday 3 November at the Domain.
Global wizards motivate business owners at Social Media Conference
Social media is a thriving business driver for New Zealand enterprises and one that was the topic of hot discussion at the Social Media Conference 2017 – The Evolution (#SMCNZ17) over the weekend.
Ostrich soars higher
Compiled for M+AD by Colmar Brunton client executive Mark Evans: Samsung Ostrich – an ad out of Leo Burnett USA – continues to capture eyeballs in New Zealand, in August notching up its third straight month at No 1.
comScore opens global access to free viewability measurement
RESTON, VA, September 17 – Cross-platform measurement company comScore has extended access to its free viewability measurement solution around the globe. First announced in April, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available.
Arrivals & Departures: Bauer reshapes executive team on both sides of the Tasman (without leaving the family house)
Bauer Media Australia and NZ have made sweeping changes to their executve teams on both sides of the Tasman, unveiled over the weekend by NZ & Australian ceo Paul Dykzeul (who was himself appointed only in June, when he replaced Nick Chan, who departed in the wake of the Rebel Wilson defamation case).
