M+AD!

Campbell+Co wins new clients with integrated approach

Editor June 2, 2017News Make a Comment

Parnell-based comms agency Campbell+Co report that they’ve had a busy start to the year with a rapidly growing client portfolio. Recent account wins include Cathay Pacific, Aesop, Magnum, NZ Post, and Love & Co, reinforcing the agency’s strong presence in the premium lifestyle sector.

Arrivals & Departures: Adshel taps two for Auckland

Editor June 1, 2017A+D, News Make a Comment

Adshel has appointed two new account managers to its Auckland sales team to support the growth the business is experiencing.

oOh! expands interactive screen network

Editor June 1, 2017News Make a Comment

oOh!media has announced an expansion of its full motion digital and classic advertising network in New Zealand to 50 major shopping centres following new agreements in Hamilton, Christchurch and Auckland.

99 puts the utility back in one of NZ’s favourite utes

Editor June 1, 2017TVCs, News Make a Comment

99’s new campaign for Mazda’s iconic BT-50 kicked into gear last weekend with a 30-second spot starring comedian Jesse Griffin and actor Tammy Davis (Outrageous Fortune).

Arrivals & Departures: Yellow signs Marcus Wild

Editor May 31, 2017A+D, News Make a Comment

Citing a rapid expansion of its online business, digital & directory services company Yellow has appointed Marcus Wild to the “key senior role” of marketing manager – content & creative, with responsibility for building the company’s marketing and content platform for SMEs and consumers.

NZ Social Media Awards entry call

Editor May 31, 2017News Make a Comment

Entries are now open for the 2017 New Zealand Social Media Awards, aka the #NZSMAs (formerly known as the #SMCAKLs). This year’s event will be NZ’s biggest ever celebration of social media talent,” says the ceo/organiser, Auckland-based digital designer/entrepreur Julian A Waters.

No agency, so Moa celebrates alone

Editor May 31, 2017TVCs, News Make a Comment

Moa Beer (surely the only significant NZ liquor brand with no ad agency?) has launched Rugby Racing & Beer, a campaign to celebrates the month of June – and the simultaneous arrival in Godzone of the Americas Cup and the Lions Tour.

ASB taps DAN Australia shop

Editor May 31, 2017News Make a Comment

The ASB has appointed Dentsu Aegis Australia agency WiTH Collective to replace Saatchi & Saatchi as its agency of record, following the bank’s split with Saatchi announced two weeks ago.

Deloitte report counts NZ$6 billion value of advertising

Editor May 31, 2017News Make a Comment

Deloitte Access Economics has released Advertising Pays, a report for the Commercial Communications Council and the first time an econometric analysis of advertising’s monetary value has been undertaken in New Zealand.

AIG & NZME urge business teams to Raise Their Game

Editor May 31, 2017News Make a Comment

AIG is to host Raising Your Game, a breakfast meeting produced by NZME Events that will focus on the “determination, preparation and innovation” that business and sports teams require to reach the next level. The event will be on Tuesday 27 June at Auckland’s SkyCity Theatre at 7am.

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