There is no correlation between advertising expenditure and alcohol consumption, according to a new study out of the NZ Foundation for Advertising Research.
Arrivals & Departures: FCB NZ taps new leader
FCB New Zealand has today announced the appointment of Dan Martin as the agency’s new ceo, based in Auckland. He replaces Brian van den Hurk who retired in February.
Kiwis urged to shun casual racism
Clemenger BBDO|Touchcast has launched a new NZ Human Rights Commission campaign urging Kiwis to question casual support for racism.
Global digital growth will pass TV in 2018 – DAN report
Digital’s share of total media global spend is predicted to reach 37.6% in 2018, versus 35.9% for television, according to a new DAN report.
Act Responsible returns to Cannes
The Act Responsible movement returns to the Cannes Lions next month, with an exhibition of the best ideas promoting good causes, from 72 agencies in 32 countries.
Lemonade & Merlin add fizz to Beauden’s Panasonic shoot
Grey Lynn integrated design & advertising agency Lemonade, with local film company Merlin, has shot a new tvc featuring Panasonic’s new brand ambassador, All Black Beauden Barrett.
Big Aussie newspaper comp taps Kiwi finalists
NZ newspapers (and their digital editions) are tasting success at Australia’s 2017 NewsMediaWorks Advertising & Marketing Awards – with 12 entries selected for the finals.
Ka Mate blows the Brits away
Aotearoa’s haka – the focus of Flying Fish’s Sky UK Lions TV promo, a project commissioned specifically for UK & Irish viewing audiences and released only abroad – has triggered a tweet explosion from excited Lions fans at home.
Botica adds Passion
Strategic public relations consultancy Botica Butler Raudon Partners is making a play for a greater share of the overall PR pie by acquiring consumer/sustainability/social consultancy Passion PR from founder Leanne Frisbie.
Agency-marketer awards entry call
Campaign Asia-Pacific has issued its 2017 call for entries for its Agency Marketer Partnership Awards, now into its fourth year.
