A New Zealand-formed digital marketing company has signed up one of Australia’s largest retail groups. Traff1k D1g1tal has been named as the new search marketing agency for True Alliance, the Australian distributor for some of the world’s leading brands including Reebok, Speedo, Ben Sherman, Lacoste, Lee, Nautica, The North Face, UGG Australia and Wrangler.

The first round of finalists have been announced for the 2016 Clio Awards – and they include two kiwi agencies. Y&R NZ has been shortlisted in Integrated Campaigns for Burger King “McWhopper” and Colenso BBDO has been shortlisted in Ambient for DB Breweries “Brewtroleum”.

Auckland-based photography champion Luke White aims to elevate NZ professional photography to a new level by launching Proof, a modern agency representing NZ advertising photographers.

The public face of Under Armour sportswear has made the ultimate sponsor faux pas – appearing on the cover of the latest Sports Illustrated wearing Nike gear.

The Commerce Commission has agreed to delay its decision on plans to merge our two media giants. In a statement released this morning, the Commission said while we can expect a “draft determination” in November it agreed with NZME and Fairfax to delay a final decision until March next year.

New Zealand agencies have a new reason to sell radio. A video, GfK Radio Insights for New Zealand, has been released showing a group of respondents discussing their relationship with radio.

From a pool of 18, six New Zealand entrepreneurs have been named 2016 EY Entrepreneur of the Year winners. As named by NBR they are: Colin and Dale Armer of Armer Farms, Peter Beck of Rocket Lab, Carmel Fisher of Fisher Funds Management, Ranjna Patel of Nirvana Health Group and Jos Ruffell of Garage Projects.

A fresh approach to marketing, with the help of social media, has dragged young Australians back to horse racing.