Global engagement marketing software provider Marketo has announced it will move entirely onto Google’s Cloud in a new multi-year alliance and collaboration.
The Advertising Standards Authority has rejected two complaints about a recent Vodafone TVC, out of True Grey Lynn, which claimed the ad was sexist. The ASA said the ad “employed a subtle double-entendre” and was mitigated by humour and context.
A world-first virtual reality experience to help prospective university students choose their course of study has been developed by Auckland-based virtual and augmented reality specialists M Theory for Torrens University Australia.
Yahoo Platforms has selected Carat New Zealand senior digital manager Josh Reiri-Allen as the winner of its 2017 Digital Stars programme – picking up a trip to New York as a consequence. The judges also recognised two other Kiwis with Highly Commended citations.
The Comms Council has extended the entry deadline for its Individual Marketer of the Year – a standalone award held in association with the Effies – to 4pm this Tuesday 29 August.