Since taking up the NZ manager role at Asia/Europe analytics company Datalicious in April last year, Kasmira Sewpershad (ex OMD, Contagion, MediaWorks) has seen the business grow as she guides her team of smart, passionate and caring data nerds working to deliver innovative marketing solutions for brands. Today, she brings M+AD readers up to speed.
RIP mass marketing
Sophisticated digital marketers are connecting every part of the business with their customers to build highly personal journeys to not only engage, but stay one step ahead of competitors and create total customer satisfaction.
Marketo US visitor comes to town
Sanjay Dholakia, the San Francisco-based CMO of marketing software company Marketo, arrived in Auckland today to catch up with the recently established NZ operation, and lend his weight to the local release of a Marketo-Harvard Business Review study. While in town, he took part in a photo session on Tamaki Drive and answered a few questions …
Inbound marketing – or bust
HubSpot’s State of Inbound 2015 report reveals that three out of four businesses now prefer inbound marketing to outbound. How do you reach your customers?
M+AD interviews Microsoft’s Steve Clayton on the ancient art of storytelling + our new flag and his NZ vacation
On a rare trip to New Zealand this week to attend the Microsoft Ignite conference – the geekiest show on earth – currently running at Sky City, Microsoft’s UK-based creative director and MS Global Image team general manager, Steve Clayton, took the time to chat with M+AD.
Q+A with Lightbox’s David Hine: marketing an ad-free service
David Hine is head of sales & marketing at homegrown SVOD service Lightbox. He is a marketing man who’s brought 17 years’ business experience to his new role. Entertainment, you might say, is in his DNA.
Q+A with Marketo NZ’s Rob Cooke
Silicon Valley-based marketing software provider Marketo Inc established an office in New Zealand last month, and appointed Robert Cooke as manager. Cooke was formerly head of marketing at the Bank of New Zealand. He has also headed the digital team at the Yellow Pages Group and was the NZ general manager for digital agency Gruden.
Sun setting over the ad industry? M+AD talks to Xero’s Andy Lark
This week marks the start of Xerocon, Xero’s annual accounting conference, held at the Viaduct Event Centre in Auckland. The conference showcases the latest in product innovation, Xero’s product roadmap for the year ahead, current thinking and provides a strategic update from a local and global perspective. Ahead of Xerocon, M+AD seized an opportunity for a quick Q+A with Xero CMO Andy Lark. Advertising was our focus.
Newmarket targets vibrant bricks-and-mortar experience – plus burgeoning online channels
Newmarket Business Association ceo Mark Knoff-Thomas tells M+AD how the smart shopping precinct survived the GFC, how innovative marketing is keeping it in prime position, and its future in a digital shopping age.
Takin’ it to the streets
Phantom Billstickers – those fleet-footed rock’n’roll poster pasters and poetry lovers who’ve been in the business so long that Lorde’s mother was one of their feature poets back in the’90s – has morphed into a large and significant member of the NZ ad business.