NZTA’s My Balls are In Your Hands has blitzed the field in the latest Colmar Brunton poll to move up from #7 into the top spot this month, with the ad’s important message combined with the sharp use of humour standing out.
Grey Lynn indie True has launched a new integrated marketing campaign for Netball NZ’s ANZ Premiership. The Made from More campaign is headlined by a 30-second TVC, and showcases the athletes as strong, athletic and fierce competitors.
Downtown Auckland indie agency Augusto has rekindled its relationship with NZ golf star Lydia Ko to create a campaign for The Clubhouse online shop to promote ticket sales to the upcoming LPGA tour – the first time a golfing event of such scale has been held on our shores.
Toyota New Zealand has refreshed its enduring brand platform Believe in a likeable new campaign that celebrates Toyota’s belief in growing and supporting the best of Kiwi life.
Upper Hutt’s community engagement programme My Upper Hutt got a shot in the arm after teaming up with Wellington agency Crestani Communications to make its own America First online video.
DDB has created a new campaign for bottled water brand Pump, including a new TVC – shot in a single take, to convey the message that staying hydrated puts you in a clearer frame of mind.
DDB has just launched McDonald’s new brand campaign for 2017, using insights from recent consumer brand research. “It takes a fresh approach on an experience we can all relate to,” says DDB ECD Shane Bradnick.
Over the weekend, Ogilvy launched the next execution in their Rebel Sport What’sYourWhy brand campaign, which moves on from the Malakai Fekitoa story told last year to tell the story of NZ Paralympian Sophie Pascoe.