Indie creative agency RUN Auckland has created Niue Tourism’s first ever major brand campaign, Real Niue.
Doublefish, Crestani, Farmer Clark back Women’s Refuge
Women’s Refuge has teamed up with Wellington indie creative shop Doublefish, Wellington strategy agency Crestani Communications and production house Farmer Clark to raise funds for a new initiative aimed at helping kids caught in the middle of domestic violence.
ANZ & TBWA walk on the pride side
TBWA shops on both sides of the Tasman, and their client ANZ Bank – have crafted a new LGBTIQ campaign that celebrates love, and is scheduled to chime in with the Auckland Pride Festival and the Sydney Gay & Lesbian Mardi Gras – both currently under way (links at the end of the story).
Sugar whistles in the rugby season
Sugar & Partners teamed up New Zealand/Samoan choreographer Parris Goebel (now a star on the global dance scene) with hot NZ vlogger Shaaanxo to put our Super Rugby players to the test in a floor-shaking new campaign, #SuperBoomBoom.
Super Kiwi shot Super Bowl super ad
Sydney-based Kiwi Hamish Rothwell directed Christopher Walken and Justin Timberlake in the Super Bowl tvc for antioxidant drink Bai.
Colenso, Spur, Dynamo deliver Spark’s summer
Holidaymakers around New Zealand having been enjoying free wifi this summer, courtesy of Spark’s WiFi Campervans at the best beaches. Colenso BBDO and Spur worked on the activations.
The NZTA blitz

Colenso tackles Samsung disaster head-on (updated)
Colenso BBDO is taking the offensive with its new campaign for Samsung NZ, as the telco giant grapples with the global fallout from its Note7 battery explosions.
Love story
Sugar&Partners has created a TV & print campaign to launch its new range of muesli and porridge. “Hubbards breakfast are like a love story in every box,” says the agency blurb.
Serenity, with a dash
Barnes Catmur & Friends Dentsu have launched the Tower Insurance Airpoints campaign, featuring a clean, calm, few-frills TVC out of Exit’s Greg Wood.