Category Archive

“They’re the stuff of Kiwi legends, unfinished projects littering our great country,” reads the call-to-action release from the pr shop. “Well-intentioned dreams, rusting in the backyard, collecting dust in the garage and withering on old tattered to-do lists.”

FCB has launched the 2nd of its Noel Leeming two-part campaign to introduce an exclusive suite of helpful in store and at-home services to the stores’ customers.

DDB has unveiled the biggest brand campaign for The Warehouse in recent times. Its aim is to inspire audiences to “Get that bargain feeling at The Warehouse”, riffing off the retailer’s legendary Where Everyone Gets a Bargain tagline.

Clemenger BBDO and OMD have launched Hello – a new piece of online video content for the NZ Transport Agency aimed at young drivers using their phones behind the wheel.

DDB has joined forces with the team at Facebook to develop an innovative mobile experience as an extension of the new Westpac It’s Time brand campaign.

Colenso BBDO has shot a NZ-produced TVC for the local launch of the new Samsung Galaxy S7 smartphone.

Hawaiian Airlines this week celebrated the third anniversary of its service between Auckland and Honolulu – with an in-house Marmite tasting!

Following the heartstring-tugging tale of Peter & the Rabbit in the 2015 BP brand campaign, Ogilvy has created the next iteration of My BP Story, which continues to put everyday people at the centre of the creative approach.

A new programme, created by Saatchi & Saatchi to help families explore New Zealand’s great outdoors and take action for nature, has been launched by Toyota and the Department of Conservation.

In an effort to address low levels of insurance with the New Zealand millennial market, J Walter Thompson has launched a new chapter of Sovereign’s Take Charge brand campaign, galvanized by the overarching sentiment of taking action.