Rugby World Cup partner Heineken has enlisted Jonah Lomu – still the holder of the world record for RWC tries (15) – and South Africa’s RWC 2007 winning captain John Smit to help launch the next phase in its tournament campaign.
Heart campaign debunks The Clutch
Barnes Catmur & Friends have crafted a novel approach in its new Heart Foundation campaign, which aims to alert people to the real symptoms of a heart attack, and to advise victims to seek immediate help.
Lotto drops the high-fives
DDB has moved away from Lotto Powerball’s default position of over-the-top exuberance to a more earnest, family-oriented tone in its new Imagine television campaign, which “takes its audience on an exciting journey of hope and possibility, love and freedom”.
FCB unveils Stick Man x 2
FCB has shot two new TVCs for PAK’SAVE. Nothing new about the creative, however – these ads continue the long-running (18 uninterrupted months on the M+AD/Colmar Brunton TV Top 10), tried-and-true and very effective supermarket hero, Stick Man.
Toybox shoots Japan’s Gapuchin
“We have just finished two months of animation on shots for a nutso commercial for Kirin in Japan,” writes Toybox Auckland producer Al McKay. “It was lots of fun and quite exhausting.”
Uber-style personal concierge reaches NZ
A new service has opened which aims to make it easier for marketers to target and reach CBD workers with deliveries of product samples and activations. UrbanSherpa managing director Brian Dewill says the marketing applications for the service are wide ranging.
… even the polar bear
DB Breweries and Colenso BBDO have succeeded in creating Brewtroleum – a biofuel made from the yeast leftover after brewing DB Export. The breakthrough means that every time you drink DB Export, you’re contributing to the reduction of harmful carbon emissions, and, effectively helping to save the entire world.
Looks like CGI – but shot in camera
The creatives at Colenso & Finch revisited their childhood comic books to conjure up the latest TVC for State Insurance’s online services.
Don’t blame your bank for biting
If you choose to keep giant carnivorous reptiles as pets, you’ve only got yourself to blame when they bite the hand that feeds them – likewise with your choice of bank.
The Feds tell the Q Card story
Downtown-based indie creative agency Federation has shot a new brand TVC for Fisher & Paykel Finance’s credit card, the Q Card.
