When you were a kid, you were indestructible, able to climb any tree, bike down any hill, or defeat any monster. That was because you were confident that whatever happened, everything would be okay because there was someone looking after you.
Symphony shoots global Tourism NZ/Facebook campaign
Tourism New Zealand has entered a global partnership with Facebook to attract visitors to New Zealand.
Terminal velocity
APN Outdoor engaged global researcher Millward Brown to produce The Airport Economy – an in-depth study looking at Auckland Airport and how it does business. This report – a follow-up to last year’s The Attention Economy – is out now, and will be introduced to the agency market later this week.
The NZ affiliate of the Millward Brown network is Colmar Brunton. The video (above) catches the reactions of Colenso’s Nick Garrett, Y&R’s ’s Nicky Greville, Contageon’s Richard Thompson to the latest airport offerings.
Dope ad pulled
The first TV ad for marijuana since legalisation in many American states has been pulled due to legal concerns.
Kiwi craft series filmed on new LG smartphone
New Minnie St-based ‘hybrid agency’ Hustle & Bustle ‘hybrid agency’ has produced four short video films to market “the world’s newest smartphone”, the LG G4, in New Zealand.
Dan’s dad in Land Rover’s RWC mascot hunt
Land Rover, with a little creative guidance from Y&R and Film Construction, has enlisted Dan Carter’s dad to shine a light on the vehicle maker’s Rugby World Cup campaign’s Mascots competition.
Candy for the eyes … and ears
The dancing jaffas in the chocolate fusion cookup in DDB’s new TVC for Cadbury are eye-catching enough to cut through the TV clutter. But what gives this commercial a real edge are the perfect match of the visuals with the smooth, breezy, melodic soundtrack emanating from Wellington progressive indie rock band the Phoenix Foundation.
Brewtroleum breaks through
Cute piglets and bunnies again dominate the July chart, and look set to run for quite a while. There are two debuts this week – O&M brings back the KFC Double Down, and DB Export’s remarkable Brewtroleum makes the chart just two weeks after it went on air.
The shame game
Clemenger Wellington has veered away from the NZTA’s usual format of potent little dramas, introducing animation to the mix in a new cinema commercial, Knock Knock.
Rich Maddocks’ new shop shoots RadioLIVE campaign
RadioLIVE has turned to a former globally ranked Auckland ad legend to launch a new campaign introducing the network’s new look, logo, imagery and new positioning line (Your News. Your Views).
