Burger King has lit a fire under the global burger business with a “declaration of peace” – a temporary truce with McDonald’s. McDonald’s has yet to respond.
Rexona tackles the ABs
Just what the world needed – another grim, gritty, dark, determined spot from one of the All Blacks’ countless sponsors. This one was created by Spark PR & Activate and Curious, and directed by Miki Magasiva in all the usual locations (the Teps, the Viaduct and Eden Park).
Farm & footie focus for Colenso’s Anchor campaign
Last weekend’s Bledisloe Cup test saw the launch of Anchor’s new campaign, celebrating the contribution farming has made to building the nation, the dairy industry, and the national team: the All Blacks.
Coca-Cola bottle still sexy at 100
Coca-Cola South Pacific today announced a new campaign to celebrate 100 years of the iconic Coca-Cola Contour bottle, with a major marketing push hitting New Zealand in August.
Click. Done chapter 2
State has released another chapter in their new Click. Done campaign out of Colenso BBDO, in partnership with Wade Shotter at Finch.
Case Study: Geometry Global’s Little Boat redefined brand volume effectiveness
In among the miniature magic of New World’s 2014 Little Shop promotion, Sealord’s Little Boat campaign was winning hearts, exceeding sales targets by 300% and raising brand love scores to an all-time high. The campaign Gold for shopper marketing agency Geometry Global New Zealand at the AMPA Star Award for Best Activity Generating Brand Volume in Sydney last week (scroll down for the link). Here’s how they did it …
Dancing Dagg stars in new Air NZ inflight video
Israel Dagg proves he can rap almost as well as he takes the high ball in Air New Zealand’s new Men in Black Safety Defenders passenger safety video – a collaboration between the airline and Sony Pictures.
Smile. You’re on TVC
Lumino The Dentists have launched a TV-focused campaign via mediaR, featuring a 30-second brand ad and numerous 15-second retail versions.
Good Chemistry for Daffodil Day
Chemistry Interaction has created a mobile donor engagement campaign connecting Kiwis with a series of video thank-you messages from Cancer Society staff and volunteers in celebration of Daffodil Day on Friday 28 August.
Bear essentials
NZ toilet tissue brand Earthcare’s new campaign introduces viewers to a grooving grizzly bear who helps around the house.
