Ogilvy & Mather’s My BP Story – a tale of how an ultra-cute lost rabbit found its way home to a little girl in Auckland – unashamedly plays the heartstrings card to very good effect, thanks in part to terrific direction from Scarfies’ director Robert Sarkies and an assured script from Richard Loseby’s writing team.
Dick Smith enlists an old mate
Dick Smith has tapped New Zealand’s most-loved butcher, Sir Peter Leitch, to spruik a nationwide marketing campaign that showcases ‘Mad’ deals on popular consumer technology products for Kiwis. The campaign goes to air today (Thursday).
Replace crap ads with the world’s best
D&AD has created a free web browser extension that blocks boring ads, and automatically replaces them with the best ads in the world.
Kaitaia Fire in the belly
Assignment Group has again enlisted Nigella Lawson to front Whittaker’s latest drive for world domination. This time around she’s shot four TVCs to promote the brand’s new artisan chocolate.
No Kiwis required
All Blacks superfan Tim returns to the screen for Mastercard this week in his 4th turn as Richie McCaw’s best mate.
Tough act to follow
Colenso BBDO and Finch have shot a new campaign for George Weston Foods’ new Tip Top Hi-Protein Bread.
Sticky fingers?
To get Kiwis excited about the return of the Macca’s cult classic McRib burger, DDB’s inhouse production arm Maker has created an unusual online film unveiling a more, er … saucy side to the brand.
Premium venue for premium dog food
Colenso BBDO client Mars ran a pilot activation allowing incoming travellers at Auckland airport to buy a treat for the one who misses them most – their dog – the way they normally would for friends. The campaign was for premium dog food brand My Dog (known as Cesar in some markets).
