Two wildly unconvincing claims – based on actual AMI conversations with claimants – are the hook for the insurer’s new TV campaign out of Colenso BBDO. Simple line-drawn animation tells the stories, but the ads revert to real people for the sales pitch at the end.
Farmers refresh – en francais
Federation has shot a new online campaign, Live a Little, for Farmers Finance Card – and is sweetening the message with the chance to win a convertible Fiat 500c.
Hilux double helping
MasterCard Surprise retains its first place (top since August), Contact Energy Casey & Olly has moved into second place (up from 4th in October), and Nova Energy Mr Rover is now the third favourite ad (up from 6th in October).
Multi-national team finishes nectar ad in NZ
Yukfoo NZ has collaborated with celebrated NSW-based director Tracey Rowe via Lithuanian production company Grandma, Grey Lynn’s Blockhead and Vienna agency DMB on a spot for Austrian honey producer Darbo.
Y&R and RAPP win in New York
NZ agencies have scored one Gold and a Silver at the Midas Awards in New York. Y&R took out a Gold Midas for The Co-Operative Bank The Record Profit in Use of Medium – TV & Cinema, while RAPP won a Silver Midas for Westpac Future Gazillionaire in Use of Discipline – Student.
Clemenger shoots potent follow-up to Ghost Chips
Clemenger BBDO has shot a new TVC, Local Legends, for the NZTA, demonstrating how everyone has a part to play in stopping a drunk driver.
Just Juice films hit the spot
Just Juice, Colenso BBDO and Assembly have just released four new short clips featuring characters from their main Just Juice brand ad. The films show 2D black & white versions of the characters against simple white backgrounds.
Moslems, Kiwis star in Aussie-made cricket spot
CHE Proximity Melbourne has launched a new campaign to celebrate the return of the ICC Cricket World Cup to Australia and New Zealand after 23 years. It’s not the usual rah-rah crud, either – this is a cracker spot, genuinely multicultural (including Moslems), and NZ features prominently.
DDB & Speight’s want a tinge of ginge
Speight’s has recruited the help of DDB to hunt for a spokesperson for Speight’s Ginger Beer, the newest and gingeriest innovation which launched earlier this month.
Updated: Ice cream and the orbitofrontal cortex
Colenso has asked us to update yesterday’s story about how Tip Top ice cream makes people more generous – this update includes information about the film company, post and audio houses, and the client. This information was not available when M+AD came out. Read on …
