Jeweller Michael Hill is launching their first ever global creative platform, We’re for Love, with two television slots during the live coverage of Super Bowl XLIX.
Paul Henry makes cosmic house calls
MediaWorks has shot two 15sec video promos for the upcoming Paul Henry Show on TV3 and RadioLIVE.
Beep-test with a cricket spin gets hearts pumping
As the new official charity of NZ Cricket, Heart Kids launched a giant interactive wicket set that challenged cricket’s biggest fans to run their hearts out. Invented from scratch by digital agency Method Studios, Quickest Little Wicket challenged Kiwis to sprint between the LED wickets and motion-sensors to get their bat over the line within a set time.
Fonterra and Colenso turn to a 5 year old girl to write their latest Anchor Milk campaign
Everyone knows that milk is full of goodness, but not everyone knows just how much or how useful that goodness is for helping grow healthy kids.
Places in the heart
Air New Zealand has shot a new broadcast TVC starring three of the airline’s brand ambassadors – Mahe Drysdale, Valerie Adams and Dan Carter.
Carl Jr’s new Super Bowl ad
Surprise, surprise – Carl’s Jr’s Super Bowl ad stars an almost-naked woman. The ad, which stars swimsuit model Charlotte McKinney will screen at the big game on Sunday 1 February.
Saatchi’s ASB campaign targets uni students
Following a series of successful social campaigns on Facebook (Like Loan) and LinkedIn (Ambition), Saatchi & Saatchi and ASB have launched the bank’s next social instalment – this time on Snapchat, further cementing their position, the agency says, as New Zealand’s most social bank.
Eat ice cream, say ‘yes’
At the start of summer Tip Top and Colenso launched a series of social experiments to find out if Feeling Tip Top makes everything better. They did tests in the workplace, at the movies and on the streets. And the results strongly suggest that – yes – Tip Top ice cream makes a difference to people’s frame of mind and therefore makes life better.
Clemenger’s Mistakes strikes a chord in USA
Clemenger BBDO Wellington has been named a Best in Show finalist in the 2014 Mobius Awards for NZTA Mistakes – just one week after the ad was named by the UK’s Gunn Report as one of the 12 best global campaign in 2014.
We find John Day’s missing Billy T census ad
M+AD has tracked down the Billy T James 1991 NZ Census commercial shot by John Day, who died last week in India (celebrated-nz-director-exits). The video was stored in the Flying Fish film vaults, and is now being run with a Fish tribute page to the director at on the Fish Facebook page here.
