Here For Life is St John’s new brand positioning. And an emotional new TVC from Colenso BBDO and Thick as Thieves begins to establish and give meaning to it. The commercial features Haylee Wrenn from Hawkes Bady, whose life was saved by St John after she suffered a cardiac arrest.
&some and King Kapisi get fresh with Wendy’s
Wendy’s popular Big Kahuna burger is back but “fresher than ever” with a new campaign that sees music made out of burger ingredients.
DDB shines light on Westpac home loans
DDB’s latest instalment for Westpac highlights the common family issue of not having enough space at home, and follows Captain Destructo (aka Steve), a Kiwi dad and aspiring supervillain as he challenges his wife’s patience.
RAPP’s Angels help City Mission smash fundraising records
Christmas was a bit brighter for thousands of Aucklanders after a record $1.3million was raised for the Auckland City Mission’s Christmas Appeal, thanks in part to a RAPP campaign encouraging Kiwis to “become someone’s angel” and light up Auckland.
A tale of love, loss and the ‘greatest Valentines gift ever’
To commemorate Valentine’s Day, Y&R and Land Rover took a heart-felt ‘Dear John’ listing on TradeMe and turned it into “the greatest Valentine’s Day gift ever for four Kiwi blokes”.
Valentines Day dawns in Queen St
Coca-Cola has put a little spritz into Valentines Day with a new, interactive Adshel vending machine, currently amusing – and refreshing – passers-by on Queen St and Vulcan Lane.
Barnes Catmur’s Hit Man cometh
Barnes Catmur & Friends have reinvented heart disease as a shadowy serial killer for the TVC currently screening (and also running on radio, billboards, buses, street posters and digital).
DDB & Westac banish the paranoia
Westpac’s latest campaign from DDB aims to demonstrate the security of CardGuard contactless payments – even for the most paranoid among us. And Mr Tinfoil sure is paranoid!
TBWA NZ missing in action
An editing error in yesterday’s AWARD Awards report saw NZ hotshop Whybin\TBWA go AWOL from our list of NZ finalists. ECD Dave King wasted no time in pointing out – in the courteous yet firm way we’ve come to know quite well – the error of our ways.
Flem & Astle pad up for Fujitsu
NZ cricket legends Stephen Fleming and Nathan Astle have filmed a new TVC campaign for Fujitsu Heat Pumps. The ads come out of Auckland agency Raw Advertising and are produced by Sauce Wellington.
