Category Archive

bcg2 has launched its FMG brand campaign after winning the account in September last year in creative pitch.

Sugar&Partners has sacked frontman Dan Carter from its new campaign for Daikin heat pumps and air-con.

Apple has just released a 60sec TV commercial for its new product, Apple Watch, which it calls “the most advanced timepiece, ever”.

TV3 has released the last Paul Henry promo before the show hits the airwaves (on TV3 and RadioLIVE) at 6am on Tuesday 7 April. Thankfully, he’s got rid of that space suit.

Following up on its recent rebrand, Trustpower has launched a new campaign via Auckland indie agency Gunroom (motto: We are advertising mercenaries; we’ll work for anyone – except British American Tobacco, you evil bastards.)

The new Ford Territory TVC – the latest in a series of attack ads featuring the brand’s upmarket competitors – is called Keeping NZ Real. But – the ad was shot in Australia (by BlueHive director Scott Pickett).

Adidas has released a new global campaign – with significant Kiwi input – starring top athletes, including ABs Richie McCaw and Sonny Bill Williams.

Colenso and Anchor have launched part 2 of Must Be Milk, the campaign that started last year to counter declining milk consumption.

Samsung has shot three TVCs to launch its new Galaxy S6 phones globally. The S6 becomes available in NZ in April, but it’s not yet clear if the company will also devise a local campaign.

Meridian and Barnes Catmur & Friends, with help from Plaza Films, have created their first new campaign since the agency won the business from Assignment in November. Interestingly – but not surprisingly, given the man’s presence – the new agency has retained Jeremy Wells (originally signed by Assignment) as its frontman.