Staff across various departments at SKYCITY became overnight television stars when the company launched a fresh new advertising campaign yesterday. The new campaign, It All Starts Here, created by Colenso BBDO and produced by Finch Auckland, spans television, radio, outdoor, print and digital, and allows SKYCITY staff to explain in their own words the company’s central role across the community; socially, economically and culturally.
A-fucking Plus
Super Bowl has had its day? Tell that to the advertisers who happily shell out millions to boost their businesses to new levels. Michael Hill Jewellers, for one, will be very happy with their returns. Check out some Twitter:
Colenso and Michael Hill go to the Super Bowl (updated to include credits)
Jeweller Michael Hill is launching their first ever global creative platform, We’re for Love, with two television slots during the live coverage of Super Bowl XLIX.
Paul Henry makes cosmic house calls
MediaWorks has shot two 15sec video promos for the upcoming Paul Henry Show on TV3 and RadioLIVE.
Beep-test with a cricket spin gets hearts pumping
As the new official charity of NZ Cricket, Heart Kids launched a giant interactive wicket set that challenged cricket’s biggest fans to run their hearts out. Invented from scratch by digital agency Method Studios, Quickest Little Wicket challenged Kiwis to sprint between the LED wickets and motion-sensors to get their bat over the line within a set time.
Fonterra and Colenso turn to a 5 year old girl to write their latest Anchor Milk campaign
Everyone knows that milk is full of goodness, but not everyone knows just how much or how useful that goodness is for helping grow healthy kids.
Places in the heart
Air New Zealand has shot a new broadcast TVC starring three of the airline’s brand ambassadors – Mahe Drysdale, Valerie Adams and Dan Carter.
Carl Jr’s new Super Bowl ad
Surprise, surprise – Carl’s Jr’s Super Bowl ad stars an almost-naked woman. The ad, which stars swimsuit model Charlotte McKinney will screen at the big game on Sunday 1 February.
Saatchi’s ASB campaign targets uni students
Following a series of successful social campaigns on Facebook (Like Loan) and LinkedIn (Ambition), Saatchi & Saatchi and ASB have launched the bank’s next social instalment – this time on Snapchat, further cementing their position, the agency says, as New Zealand’s most social bank.
Eat ice cream, say ‘yes’
At the start of summer Tip Top and Colenso launched a series of social experiments to find out if Feeling Tip Top makes everything better. They did tests in the workplace, at the movies and on the streets. And the results strongly suggest that – yes – Tip Top ice cream makes a difference to people’s frame of mind and therefore makes life better.
