CHE Proximity Melbourne has launched a new campaign to celebrate the return of the ICC Cricket World Cup to Australia and New Zealand after 23 years. It’s not the usual rah-rah crud, either – this is a cracker spot, genuinely multicultural (including Moslems), and NZ features prominently.
DDB & Speight’s want a tinge of ginge
Speight’s has recruited the help of DDB to hunt for a spokesperson for Speight’s Ginger Beer, the newest and gingeriest innovation which launched earlier this month.
Updated: Ice cream and the orbitofrontal cortex
Colenso has asked us to update yesterday’s story about how Tip Top ice cream makes people more generous – this update includes information about the film company, post and audio houses, and the client. This information was not available when M+AD came out. Read on …
Vodafone goes with the warm fuzzies
FCB has fallen back on the tried and true to get Vodafone’s new Xmas commercial to the masses. The ad stars James Rolleston – without the likeable smartarse element. This time around he’s pure Christmassy schmaltz.
K9 vending machine makes a bow-wow
Mt Wellington-based product sampling/brand activation agency The in Group has been taking its Purina Beneful dog-vending machine on the road, visiting public parks in Wellington and Christchurch – and coming to Auckland in February.
Sonny Bill gets social for adidas
adidas has launched a social media campaign across Australia & New Zealand featuring brand ambassador Sonny Bill Williams. The ads are striking – but formulaic.
Brandspank gets in THE ZONE
Brandspank Auckland has created a new brand that aims to represent the aspirations of SKY TV’s newest channel, THE ZONE. The Auckland agency won the contract to create the brand imagery after a competitive pitch.
The Drill Robot executes a waltz
FCB has launched a new Mitre 10 web film to celebrate Mitre 10Tool Month. The video, currently screening on Mitre 10’s Facebook page, features the Drill Robot and some fancy dance moves.
Spice girls a winner for Kiwi director
The Sweet Shop’s Steve Ayson – a Kiwi who was an agency creative before reinventing himself as a film director – has been honoured in the UK for a global Old Spice commercial. His tvc Momsong was named Television Commercial of the Year at the Shots Awards, held at the Bloomsbury Ballroom, London.
Tips to keep you out of the kaka this summer
Launching for summer, New Zealand Post and Māori Television have produced three water safety commercials with an important message – kia maanu, kia ora (stay afloat, stay alive).
