AUCKLAND, Today: Coca-Cola AUNZ has unveiled its FIFA Women’s World Cup 2023 campaign Believing is Magic. The AU-created campaign aims to uplift and refresh the shared experience of the FIFA World Cup, “creating excitement for football fans around the world”.
Pitchblack + Jetblack recruit the Ioane brothers for Weet-Bix
AUCKLAND, Today: Pitchblack Partners & Jetblack Productions have recruited rugby stars the Ioane brothers to bring the latest Weet-Bix campaign to life.
Blind Low Vision NZ Launches hi-viz campaign via YoungShand
AUCKLAND, Today: Ponsonby indie YoungShand has launched a new campaign for Blind Low Vision New Zealand (formerly the Blind Foundation).
Fisher Funds launches ambitious brand campaign with Stanley St
AUCKLAND, Tuesday: New Zealand’s largest specialist investment manager, Fisher Funds, has launched its first major brand campaign, and its first with Stanley St as its integrated agency.
DDB, Vice, Live Ocean shoot The Real Watergate
AUCKLAND, Tuesday: DDB Group Aotearoa, Live Ocean, and magazine/website Vice have unveiled The Real Watergate, spotlighting the ocean’s role in combating climate change and elevating ocean health.
New Steinlager campaign honours All Blacks fans via DDB Aotearoa
AUCKLAND, Today: DDB Aotearoa and Steinlager have created a new iteration of Unconditional Supporters, a campaign that serves as a reminder of Steinlager’s presence in the fabric of New Zealand’s identity by bringing together All Blacks fans.
Les Mills launches international brand campaign
LOS ANGELES, Saturday: Fitness leader Les Mills has launched Choose Happy — an international campaign aimed at helping the 64% of Gen Z who aren’t regularly exercising.
Augusto shoots AB’s jersey campaign
AUCKLAND, Thursday: Augusto & adidas have launched a campaign with a French twist to celebrate the new All Blacks RWC 2023 jersey.
Caltex, Chemistry, and the Sports Collective show Kiwi kids sport is more than just a game
AUCKLAND, Today: Caltex & the NZ Sports Collective and Ponsonby creative indie agency Chemistry have developed a multi-channel campaign that aims to show Kiwi kids there’s much more to sports than winning or losing.
NZ-made TikTok tvc takes on Old Spice’s icon status
AUCKLAND, Today: On a “mission to create an advertising legend akin to Old Spice”, NZ production house ODV (One Day Video) and Australian footwear brand Archies have made waves on TikTok with their story-driven commercial.
