Category Archive

AUCKLAND, Today: DDB Aotearoa has created a new brand campaign, Dairy Dancing, for Coca Cola Amatil’s Pump. ECD Gary Steele said: “The 60” tvc brings to life the undeniably good feeling of becoming hydrated with Pump when you’re thirsty, through the combo of dance, a dairy, and an unlikely hero in full cycling kit.

NEW YORK, Today: Ogilvy USA moved fast to produce a simple and powerful ad – edited from raw footage shot around yesterday’s Biden inauguration – for Girl Up, a gender equality outfit from the United Nations Foundation.

AUCKLAND, Today: TBWA\NZ has created the first NZ brand campaign for social networking app Bumble, that empowers women to make the first move in dating, friend-finding and professional networking.

AUCKLAND, Today: Downtown full-service Dentsu shop WiTH Collective has created a new campaign showcasing the different ways ASB has been helping Kiwi kids get cash clever.

AUCKLAND, Today: Rainger & Rolfe has launched a new campaign for Craigs Investment Partners to communicate their new positioning: Everyone’s Investment Story Is Different.

AUCKLAND, Today: NZME has launched the next phase of its NZ Herald Trust ‘headspace’ campaign with a series of lo-budget tvcs – all were created in-house, with the assistance of some freelancers, and feature NZME staff.

WELLINGTON, Wednesday: Clemenger BBDO has launched a new Waka Kotahi/NZ Transport Agency campaign, called Doors, throwing drink drivers into a dark cocktail of good nights gone bad. It’s a powerful ad, catching eyes and minds all over the county.

AUCKLAND, Today: Ponsonby PR agency Sling & Stone (part of a global network) has annnounced two new fulltime hires – Julianna Permitin (ex-Drum), and Rhiannon Hughes (ex-Porter Novelli).

HAMILTON, Monday: Waikato creative agency Pan (“The Love Agency”) has produced a strong no-nonsense shoestring-budget ad to support NZ’s ambo drivers, via charity broadband service YelloHalo.

AUCKLAND, Monday: Pitchblack Partners are ending the year on a high, discovering the “8th Wonder of the World” in their second Air New Zealand safety video, released this week.