AUCKLAND, Today: Hirepool is celebrating 60 years in business with a new series of droll TV and radio spots. New(ish) indie agency Màgico shot the spots with Film Construction, and they’ll roll out over the next few months.
Silver bells (Updated)
AUCKLAND, Today: Life insurance outfit OneChoice and FCB have unveiled two new tvcs to launch a new product to the NZ market. Titled, Silver Lining, the campaign “provocatively communicates a brighter future for those who lose a loved one”.
Fleming opens again for Fujitsu
AUCKLAND, Today: Parnell creative agency The Business has fired up a new TV campaign for Fujitsu, starring cricket legend Stephen Fleming – the second-longest running brand ambassador behind the Briscoes lady.
V Energy gets a brand lift
SYDNEY, Today: Popular stimulant soft-drink V Energy has launched new brand platform in Australia and New Zealand via Clemenger BBDO Sydney.
FCB & NZ Post keep Xmas under wraps
AUCKLAND, Today: NZ Post has launched a new Xmas campaign via FCB, PHD, and Thick As Thieves, described as “a charming celebration of the little white lies it’s only acceptable to tell at Christmas”.
The Warehouse unravels Xmas
AUCKLAND, Tuesday: The Warehouse has again teamed up with DDB to bring to life a festive campaign titled The one place for any Christmas.
DDB enlists Dr Chaos for Sky
AUCKLAND, Tuesday: Sky and DDB have debuted a groundbreaking mockumentary-style campaign entitled You’re in Control featuring lovable supervillain Dr Chaos.
TBWA’s smart device in sheep’s clothing
AUCKLAND, Today: TBWA is currently running a new campaign for the ANZ Healthy Homes initiative, starring “Mr Humfreez”. TBWA CCO Shane Bradnick said: “Behind his friendly appearance, Mr Humfreez features cutting-edge technology yet he has no screen, no wires and doesn’t need charging.”
Stanley St shoots Briscoes’ new brand ad
AUCKLAND, Today: Briscoes – with a little help from Stanley St – have taken their ownership of ‘you’ll never buy better’ a step further in a new brand ad that celebrates their long relationship with New Zealanders.
oOh! got brands over RWC advantage line
AUCKLAND, Today: While the ABs did not manage to make it three in a row at the World Cup, a number of local advertisers were winners when it came to using creative and contextual advertising executions across oOh!media’s classic and digital network across the country.
