AUCKLAND, Today: Sealy of Australia has appointed DDB NZ to launch a new brand campaign, Clearly A Sealy, to reinforce Sealy’s leadership position in the premium bedding market. Whilst targeting an Australian audience primarily, the work is also planned to run in a number of other markets across the Asia-Pacific region.
Ola turns heads with Zambesi
AUCKLAND, Today: Ponsonby creative/brand experience agency Crave has launched a new integrated campaign for global ridesharing platform Ola’s partnership with Kiwi fashion label Zambesi, for New Zealand Fashion Week.
Exquisite dribble from Ronaldo
SINGAPORE, Sunday: The critics are climbing all over soccer star Cristiano Ronaldo, labelling his new tvc for ecommerce portal Shopee “an abomination” and a warning to retailers with agency ambitions.
DDB puts startled Kiwis in the drivers’ seat
AUCKLAND, Today: For Rail Safety Week, DDB, KiwiRail and TrackSAFE have this week launched Near Miss Memorials to remember the close calls suffered daily by train drivers.
YoungShand/Film Construction’s global hit
PARIS, Today: “I’m in Chicago, next to my dog with smokes, and this just punched my soul like an 18-year-old Mike Tyson,” writes a fan of the Adforum website, which has just named YoungShand NZ’s latest work for Quitline, Follow You Till I Die, as No 2 in its global Top 5 ads this week.
True enlists ABs for ASB (includes full credits)
AUCKLAND, Monday: Grey Lynn-based indie True has created a campaign for ASB GetWise, following a grad’s successful start-up business – the second chapter of the bank’s financial literacy advertising campaign.
A new kinda campaign
AUCKLAND, Today: Colenso BBDO has launched a new positioning for IAG brand AMI that centres on the emotion of insurance through the lense of kindness.
DDB creates new Sky Sport campaign
AUCKLAND, Thursday: DDB has released a new campaign for Sky, Life Needs More Sport, to launch 12 new dedicated Sky Sport channels and its new Sky Sport Now streaming product to replace Fanpass.
How NOT to drive in Japan
TOKYO, Today: AIG has launched a campaign aimed at educating foreign travellers ‘How NOT to drive in Japan’, as the country readies itself for an unprecedented influx of overseas visitors for the upcoming 2019 Rugby World Cup and Tokyo 2020 Olympics and Paralympics.
FCB refreshes WorkSafe Safe Guys
AUCKLAND, Today: FCB is rolling out the sequel to WorkSafe New Zealand’s Safe Guy campaign, encouraging workers to do the easiest thing to improve health and safety – to speak up. The campaign’s focus is a very amusing spot that riffs off our unique Kiwi accents!
