Category Archive

In a category often diluted with stories of mateship, Asahi Super Dry needed to create a new wave of energy to break through to premium beer drinkers in its latest campaign, ‘Enter Asahi’. 

AUCKLAND, Today: In 2017 Tower Insurance launched their brand platform What The World Does, We Undo. The work has been recognised as a finalist within the hotly contested consumer services category at The Effies.

AUCKLAND, Wednesday: NZ’s Pedigree Petfood – working with Colenso BBDO, Finch, and BBDO New York – has created a festive holiday for … dogs, and a campaign to celebrate it.

AUCKLAND, Tuesday: Air New Zealand’s has launched its homegrown safety video It’s Kiwi Safety to a mixed reception. Feedback – especially on the Aussie sites – was mixed. To put it mildly.

AUCKLAND, Today: Following the announcement earlier this year that DDB would be leading creative work across NZ Steel’s portfolio of brands, Colorsteel has this week launched new branding and a new brand campaign, led by a new tvc.

For medium-sized and larger companies, getting the right insurances can be complex and so requires specialist knowledge. With this in mind, Vero’s latest tvc via Big Communications encourages businesses to talk to an independent insurance broker or adviser.

AUCKLAND, Today: TVNZ is sending a personal message to streamers with a new campaign promoting “the ultimate viewing freedom” of TVNZ OnDemand. It’s Yours positions TVNZ OnDemand as a true viewing destination, says TVNZ marketing director Jonathan Symons.

AUCKLAND, Today: 99 and The Workshop have launched Sylvia Park’s new cinema digital film Wear It Your Way to highlight the range of brands and styles housed within the centre.

It ain’t pretty – featuring cute little piggies alongside salted bacon packs, but Kiwi Bacon surely gets its free-farmed message across in its new TV campaign out of indi Auckland creative agency YoungShand.