DDB was not bypassed

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“Dear Ed: The headline statement that DDB was bypassed for this work is incorrect and it would be great if you could amend it,” writes DDB NZ ceo Justin Mowday.

Goodfolk helps Aucklanders get out and vote

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Getting Aucklanders involved in the local body elections has always been a challenge, with an average voter turnout of around 35% in previous years. So when Auckland Council briefed their digital agency, Goodfolk, on the design and production of a website to help change this, everyone knew it would be a challenging but highly rewarding project.

Cloud over NZ digital ad viewership

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More than half of all digital advertising in Australia remains unviewed, according to a report in B7T Australia. NZ was not specifically included in the data-gathering exercise – but has connections to the company that carried it out.

Mars Confectionery names Starcom NZ in big media review

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Starcom Auckland declined to comment this morning on reports out of the UK that suggest the media business of one of its largest clients, Mars, is up for review in Australia, New Zealand, Asia (including China, Japan and India) and Europe – collectively representing an adspend of US$522m (NZ$717).

TVNZ brands get a makeover

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TVNZ’s will unveil its new look across its TV and online platforms this Sunday 2 October. The brand has had a makeover, with all new visual identities for its channels and online destinations appearing on screens this weekend.