Heinz Wattie’s have pulled in The Business to launch a fully integrated TTL campaign for Wattie’s Baked Beans and Spaghetti. The campaign hit our screens earlier this month along with Adshels, buses, mall lights, digital, social, limited edition packs and in-store promotions.
Arrivals & Departures: Movement at MediaWorks
A new appointment and two promotions this past week at MediaWorks. David Hine has been appointed GM of 3NOW with two in-house promotions: Ben Quinn to head of acquisitions – TV & Digital and Matt Barthow as channel manager TV3.
Colenso, Y&R clean up at AD STARS
A good weekend for two New Zealand agencies at the 9th annual AD STARS in South Korea with Colenso BBDO and Y&R both coming home with Grand Prix.
Tegel opts for the Tried & True approach
Fledgling Auckland design agency Tried & True has been charged with giving our number one chicken brand a new look. Tried & True has already been involved in rebranding work on Fonterra, Pernod Ricard, United Fisheries and Pask Winery. But getting Tegel is a real feather in its cap.
NZME announces Chinese New Zealand Herald platform
Chinese New Zealanders will soon have a new source of information with a joint venture between NZME and the Chinese Herald. The new digital platform will be known as the Chinese New Zealand Herald and will launch in October.
Nissan pranks emerge Olympics brand winner
A cheeky Olympic campaign seems to have worked for Nissan UK where its car commercials have been a runaway success. Since the Games ended ad-trackers have crunched the data and say Nissan stood out as a brand winner for its marketing campaign.
Colenso & Spark made magic happen
Just one debut in the top three in July – from Spark out of Colenso. The top two – Toyota’s possums spot and Vodafone’s Piggy Sue – are rapidly cementing themselves in as public favourites.
Arrivals & Departures: Gary Rosewarne back home to APN Outdoor
APN Outdoor has confirmed Kiwi ex-pat and former Aussie-based group sales manager, Gary Rosewarne, has moved to its Auckland office. Rosewarne started today his new role of sales director APN Outdoor New Zealand.
Orcon/Mango find their modem art winner
Aucklander Anna Phillips has emerged as the winner of an Orcon-sponsored challenge for New Zealanders to design their own modem. Anna will see her winning design printed on a one-off modem and a year’s free broadband.
Arrivals & Departures: Kiwi director Robin Walters joins Robber’s Dog in Australia
Robber’s Dog has announced the signing of award-winning director, Robin Walters. Having worked with brands including Ebay, NZTA, Hyundai, Nibble, McDonald’s and Spark, Walters has been providing his unique approach to short-form commercials for more than a decade.
