Many businesses are lagging behind when it comes in to reflecting New Zealand’s superdiverse reality in their marketing – and with younger consumers in particular demanding brand authenticity, bridging that gap represents a big opportunity, according to the latest research findings from TVNZ’s Forecast initiative.
Arrivals & Departures: The One Club taps Nick Worthington, VeNA snaps up French expat
New York, NY (May 03, 2016) – The One Club, producers of the prestigious One Show Awards and Creative Week, overnight announced that it has appointed six new members to its board: Mark Tutssel, Judy John, Rei Inamoto, Pete Favat, Leslie Sims and Colenso BBDO creative chairman Nick Worthington (as a member of the International Board).
Molenberg comes to Queen St
Special Group helped Molenberg open a window on the world for “the perfect sandwich bread” – the new Molenberg Sandwich Shop in the heart of downtown Auckland, at 2 Queen Street.
Robber’s Dog focus on fruity lollies
The Natural Confectionery Company, with Saatchi & Saatchi Australia, has launched a new campaign – Being a Kid Never Changes – which will run on both sides of the Tasman called. The TVC was shot by Auckland-based Robber’s Dog.
Mark Weldon calls it quits
Mark Weldon has resigned from his position as MediaWorks ceo – despite a strong indication to the contrary that he and company chairman Rod McGeoch gave reporters after yesterday’s board meeting.
Stars align for Digital Day Out
J Walter Thompson MD Simon Lendrum and Richard Thompson (ceo of NZ ad exchange service KPEX) are among the speakers for next month’s Digital Day Out in Auckland.
Arrivals & Departures: Forward with Way Ward
Auckland-based Film Construction has added Way Ward director-producers Sam Doyon & Morgan Way to its Sydney team.
Gem gets personal
Gem, the NZ financial services brand that was previously part of global brand GE Money, has launched a new marketing campaign to challenge conventional thinking about personal loans.
Toby Talbot heading back to NZ
Toby Talbot has resigned as DDB Sydney’s chief creative officer, DDB Sydney to take up a new role as managing partner of Assignment Auckland –working alongside to Peter Biggs and Duster Andrew, according to Sydney-based Campaign Brief.
FOUR rebrands with NZ version of Real Housewives
MediaWorks and NBCUniversal International Networks have commissioned a new NZ production to help launch a joint venture which in July will transform channel FOUR into entertainment-lifestyle brand Bravo.
