On the eve of its 20th anniversary as a leading NZ indie, Sugar&Partners has unveiled a new division – Social Sugar, an independent social media consultancy and think-tank with foundation clients Hubbards, NZ Rugby, Red Seal, the South Australian Tourism Commission, and new client Xero.
Raydar helps Anchor celebrate Olympics
Specialist Shopper Marketing agency, Raydar was tasked with developing a sponsorship lead campaign for Anchor, a proud sponsor of the New Zealand Olympic Team – taking on the world in Rio this month at the 2016 Olympic Games.
Fairfax boss: The demise of weekday newspapers is imminent
Traditional media on both sides of the Tasman is losing out to digital. Both of Australia’s major publishers now make more of their profits from digital real estate than from newspapers. The days of weekday newspapers are numbered.
Arrivals & Departures: Sunday Punch recruits director Cathy MacDonald
Auckland-based production company Sunday Punch has added award winning writer-director Cathy MacDonald to its roster.
Facebook moves to make ad experience better for users
Facebook has announced a new version of Ad Preferences, a set of tools given to people to control their advertising experience, and will also begin showing ads on Facebook desktop for people using ad blockers.
Deadline announced for D&AD Impact Awards in NYC
D&AD Impact has issued issuing the final deadline for its inaugural Impact Awards. Businesses, charities and agencies have until August 15 to get their entries in for the new global award show.
NZ restaurant scene gets a new on-line booking site
Restaurant Hub has partnered with Eveve software to develop a streamlined booking system for restaurants throughout New Zealand. It directly connects customers to New Zealand’s largest restaurant booking and marketing network, allowing them to make instantly confirmed reservations.
New Zealand Event Professional of the Year
The woman behind the Challenge Wanaka Triathlon has been named New Zealand’s Events Professional of the Year. Victoria Murray-Orr has headed the Wanaka Triathlon for the past nine years.
Plans for Christmas marketing should start now
August already and businesses have been told to start thinking about their marketing plans for Christmas. The Marketing Association and AdRoll have combined resources for a short Xmas workshop this month in Auckland.
Looking for NZ’s best mate or Nigel no mates
Y&R, FCB and Vodafone are going to leave some poor bugger on a raft in Auckland this winter while their best friends are soaking up the sun on a Fijian Island. It’s part of an edgy campaign to promote Vodafone’s Best, Best Mate new set of prepaid mobile plans for young kiwis.
