YouTube, the video-sharing website owned by Google, is to offer advertisers a new short-form video ad option that lasts just six seconds.

Y&R, Colenso BBDO and Saatchi & Saatchi have won one Webby Award apiece at the Internet ‘Oscars’ – the Webby Awards in New York.

NZME is to kick off its Olympic Games coverage with the launch of She’s Got Game, a fortnightly video show highlighting the accomplishments of New Zealand’s female athletes.

Changing brand and agency roles are negatively impacting the customer experience and marketing’s ability to demonstrate tangible business results, according to a new study that highlights a need for marketers and agencies to transform roles and responsibilities to improve collaboration and business results.

oOh! New Zealand is to expand into eight more shopping centres on both the North Island and South Islands with its state-of-the-art digital signage.

Amar Trivedi reports from the latest Social Media Club Auckland event: Around 300 movers and shakers ditched their ‘binge watch of choice’ to learn about the changing entertainment landscape and the role of social media within it at SMCAKL on Wednesday.

The blood spilled in war is something all of Aotearoa shares, regardless of our own personal histories. As the primary broadcaster of Anzac Day content each year, Māori Television wanted to get people thinking about that shared history, and Anzac Day’s relationship to their own lives. Creative agency Goodfolk answered the brief with a compelling short-form documentary, The Blood We […]