Sanjay Dholakia, the San Francisco-based CMO of marketing software company Marketo, arrived in Auckland today to catch up with the recently established NZ operation, and lend his weight to the local release of a Marketo-Harvard Business Review study. While in town, he took part in a photo session on Tamaki Drive and answered a few questions …
Voters chose DDB’s Pop’s Gift
DDB and Lotto New Zealand are cracking open the good stuff after Fair Go announced last night that Pop’s Gift was voted New Zealand’s Best Ad for 2015.
Arrivals & Departures: Sky man defects to Lightbox
Online anytime TV service Lightbox has appointed Andy McCool as its new head of product. McCool who joins from Sky Network Television.
AUT grad wins big PR scholarship
AUT Bachelor of Communication and Bachelor of Business Studies graduate Tessa Williams has been named as the 2015 recipient of the Porter Novelli Joseph Peart Scholarship. Williams has also worked at FCB Auckland.
iSite ‘jumped the gun’
Canterbury billboard operator Etc Media is challenging claims made in M+AD yesterday that iSite’s new Riccarton AURA 4m x 8m digital sign – due to power up in February – will be the largest in the region.
Four things you need to know about film
“I was told the production world was dead. They were so wrong.” Film Construction Group executive producer Patrick McAteer has distilled his experiences into “four things the ad sector needs to know about our rapidly evolving industry” …
Gen Y drives support for ethical businesses
Kiwis are more interested than ever in choosing the sustainable option when purchasing goods or services, and while mainstream businesses are starting to respond to this trend there is much more to be done according to new research released this month.
Mediaworks & Beat taste success in Sydney
Jono V Ben, a collaboration between Mediaworks, Freemans Bay agency Beat, and Frucor, has taken out a silver award for Best Sponsorship or Product Integration at the Branded Entertainment Festival last Thursday in Sydney.
Farewell Deadpan Alley
FCB has chosen to salute Prime TV’s Downton Abbey – now in its final season – with a billboard featuring the lead characters in typically British deadpan mode.
BBDO NZ shines in Vegas
NZ picked up five gongs – a gold, two silvers and two bronzes – at the London International Awards in Las Vegas. Four, including the gold, went to Colenso BBDO, while Wellington sibling Clemenger BBDO scored NZ’s only other metal – a silver.