iSite Media is about to present marketers the opportunity to brand the Auckland skyline, with plans to establish “New Zealand’s largest digital billboard” – which they’ve dubbed The Victoria – in the centre of Auckland. Towering over Victoria and Hobson Streets it will attract a very large daily audience, and be visible over distances of more than a kilometre.
Safe bet
Clemenger BBDO and Robber’s Dog have shot a TV campaign to introduce the new Mitsubishi Triton. As one might surmise from the campaign title, You Can Bet On it, this ad’s focus is the Triton’s reliability and its 10-year warranty.
Bauer, Mobile Embrace climb aboard
Bauer Media Group and mobile marketing company Mobile Embrace have been appointed to the board of the Interactive Advertising Bureau.
Power to the people
Three-quarters of New Zealanders (75%) believe face-to-face interactions are being replaced with electronic ones, according to a new report released by Nielsen. Screen wars: The Battle for Eye Space in a TV-Everywhere World examines the rapidly developing global digital video landscape and shows how consumers are adapting their viewing preferences to a new reality where seven-in-10 (70%) enjoy the freedom […]
Arrivals & Departures
Socialites raids Colenso for new GM: Social media marketing agency Socialites has created a new general manager role, appointing Victoria Graves to the role.
Three weeks to Spikes 2015 entry call
Spikes Asia will open for entry in just over three weeks, on Thursday 14 May. This year’s Festival of Creativity will again be held in Singapore (Wednesday-Friday, September 9-11).
Kiwi aboard as global wine title uncorked
A new Hong Kong-based international wine magazine and website, Le Pan, is set to launch in June – with Kiwi wine writer/judge/educator Emma Jenkins MW signed as one of only six global wine editors.
bcg2 launches Canon Change Your Lens campaign
bcg2 has completed new work for leading New Zealand DSLR brand, Canon. The short online film was shot by director Tim Parsons of Exposure Films and supports a retail activation campaign, aimed at experienced and enthusiast photographers.
Colenso rounds off 10 finalists for NZ at One Show
Colenso BBDO is the only NZ agency through to the Design finals of The One Show Awards – the last shortlist for this year. Colenso made the cut with its Back To Nature campaign for Fonterra’s Tip Top.
Local Legends claws back lost ground
Specsavers – never out of the Top 10 – continues to hold the top spot for the second month running. Debuts this month include Rainger & Rolfe’s Yellow Sheep, Assignment’s Independence Dance. and Clemenger’s quite brilliant Local Legends makes a strong return after a no-show last month.
