JWT and Ford have launched a social media attack on the Toyota Hilux campaign, unleashing their own droll, pie-eating, khaki Swanndri weatherman character, and sending up the Hilux bloke to the hilt.
DDB shoots NEON
DDB has shot a 45sec TVC to announce the release of SKY’s subscription video on-demand service, Neon. The ad is a spectacular night show, with the Auckland metro lights blinking out at night as the city goes to sleep.
Petrolheads take Parkside title to new heights
Parkside Media Auckland’s monthly NZV8 magazine has hit one of those great modern-day milestones – cracking 1 million Facebook likes.
oOh!media exceeds prospectus forecasts
Australasian out-of-home media company oOh!media Limited (ASX: OML) has reported that it had grown strongly and exceeded forecasts across all key financial metrics in its first full year results since re-listing on the ASX. New Zealand: The report says the New Zealand side business delivered stable revenues when compared to 2013, despite the Auckland Airport contract expiring in the third […]
Brands turn to new technologies
Brands will increasingly embrace new technologies to help them create powerful, personalised experiences for consumers, according to a key prediction from ZenithOptimedia in its latest consumer insights report, 2015 Emerging Top Ten Trends.
Paul Henry – the prequels
MediaWorks TV has released all four of its Paul Henry Breakfast promos for TV3 and Radio Live – and set up a new website dedicated to its wayward star.
Gill Stewart to leave TRB
Gill Stewart has resigned as general manager of The Radio Bureau (TRB). She has not yet revealed her plans for the future, and both networks said she’d be replaced “in the near future”.
Bürgen & Vogels go bread to bread
Colenso BBDO is pitching breadmaker Bürgen’s new campaign, launched this week, as the opening rounds of a contest between a current title holder and a former champ making a strong comeback. “This contest,” says Colenso CD Steve Cochran, “will be fought and won in the hearts, minds and taste buds of Kiwi families.
Lock up your lemons
“The visit of some fruit-loving pests from Queensland has resulted in one of the most innovative advertising campaigns I have ever seen,” writes alert reader Peter Vegas (a senior creative at FCB Auckland).
Special Australia wins Qantas slice
Special Group has landed a role on the Qantas roster, working on the airline’s campaign for its new Business Suite on the refurbished Qantas Airbus 330.
