Opti taps new MD: ZenithOptimedia has appointed Stuart Rutherford to the role of New Zealand managing director, effective mid-May. He replaces ZO general manager Sophia Quilian who is moves into a senior role at sibling agency Starcom.
SparkPHD, DB, FCB Media, MBM stand in Beacons spotlight
A record-breaking 900 of New Zealand’s leading media personalities came together to celebrate the industry’s best work from the past year at the 2015 Beacons Awards (held in association with NZME) last night.
New radio network hits the airwaves
MediaWorks Radio this week launched New Zealand’s newest radio network, Magic, which targets all people 50-69 year-olds, and celebrates the music and culture that shaped this audience’s formative years with a playlist that ranges from Elvis to the Bee Gees and The Everly Brothers.
Arrivals & Departures
Women now outnumber men on TVNZ board: Sussan Turner has been appointed to the board of TVNZ, eight months after she stepped down as MediaWorks group chief executive.
Richer, deeper engagement
Exponential Interactive NZ has unveiled its new proprietary, scalable video ad formats, VDX – which allows single brand experience across multiple screens, and provides ad experiences aimed to drive deeper, authentic audience engagement.
Colenso, Clemenger, O&M, DDB, FCB win at D&AD
New Zealand agencies picked up 15 more Pencils on the final day of D&AD judging in London, bringing the NZ haul to 22.
Helping Kiwi women put their best face forward
A groundbreaking new campaign from creative retail agency specialists .99, in partnership with Maybelline New York, is set to make frustration and buyers’ remorse a thing of the past for foundation-wearing New Zealanders.
It’s showtime!
Make sure you polish your shoes for tonight’s sold-out Beacon Awards 2015 (held in association with NZME), suggests CAANZ events manager Natashia Stichbury. “You may just win $1000 in the Best Dressed category at this evening.”
S&P wins tourism digital pitch
Incumbent Sugar&Partners have beaten back three unnamed agencies in New Zealand to secure the South Australia Tourism account – this time for a digitally led interactive campaign.
The truth hurts when you ask the wrong question
By Bryan Melmed, VP Insights, Exponential: In Douglas Adams’ The Hitchhikers Guide to the Galaxy, a super computer named Deep Thought takes seven and a half million years to give his famous answer to the meaning of life. Which, if you missed it, was ‘42’.
