The 2014 Midas Awards honouring the world’s best financial advertising has issued its call for entries.
Telecom rebrand will cost $20m
The vast task of rolling out Telecom’s rebrand gets under way on Friday 8 August. The changeover will involve 70 stores and 8000 retailers – and will cost $20 million.
Kiwi pizza jihadists grab Skippy
NZ has kidnapped Skippy and is threatening to turn him into a pizza topping unless Australia “meets our demands”.
Air NZ targets Aussie ski tourists
Air New Zealand has teamed up with online content creator Diaries Downunder to launch a campaign, via Host Sydney, promoting its direct trans-Tasman services to the South Island skifields.
Dry July – an ode to sobriety
Toybox animation director Andrew Newland sets out to illustrate what we can achieve without a hangover for the 2014 Dry July launch video.
.99’s Effie ads target blog ‘trolls’
.99’s creative campaign for the 2014 Effie Awards seeks to tackle anonymous “trolls” who post disparaging blogs “that undermine others’ work”. The .99 campaign adopts the view that winning an Effie is the best way to ‘Silence Anonymous’.
A tale of two cities
FCB NZ has stated the obvious to deflect any collateral fallout from the lingering death and final closure of FCB Australia after 20 years in the market. “From a NZ perspective, this is a fantastic opportunity,” said FCB NZ managing director Brian van den Hurk.
At last – a smarm-free ANZ ad
Mercifully, Whybin\TBWA has launched a new ANZ campaign that does not feature the smarmy, overexposed noseyparker Simon Baker.
Photo deadline looms, judge offers an edge
New Zealand Geographic Photographer of the Year judge Richard Robinson (Photographer of the Year in 2013) says entrants can improve their chances by widening their category selection.
Cats, dogs and bongs rain down in umbrella campaign
Y&R has collaborated with LA artist Michael C Hsiung to produce a series of posters to market Blunt Umbrellas.
