AUCKLAND, Today: Right now, every part of a marketing budget has to be used to get results for the bottomline. This was our focus when we built this ground-up sales machine for NEXEN. Sure we needed to launch the brand, but the rubber hits the road for us when it comes to sales.
Tracey Taylor appointed Chief People Officer at NZME
AUCKLAND, Today: NZME has appointed Tracey Taylor as Chief People Officer. With extensive experience in various fields, including her recent role as CEO of Yellow New Zealand, Taylor joins NZME’s executive team.
Port of Tauranga undergoes rebranding with Fuel
TAURANGA, Today: New Zealand’s largest port, Port of Tauranga, has selected Fuel Agency for its first full rebrand in over two decades. Responsible for a substantial portion of New Zealand’s cargo handling, the port is a vital economic hub in the Bay of Plenty.
Hayu On-Demand service set to launch in New Zealand
AUCKLAND, Today: Hayu, the NBCUniversal all-reality subscription video-on-demand (SVOD) service, unveiled its expansion into New Zealand. With a dedicated fan base worldwide, Hayu now extends its reach to 45 territories, further cementing its global success.
2023 Pressie Awards unveil executive judges
AUCKLAND, Today: We’ve gathered a panel of experts to choose the best PR, Experiential, and Social campaigns. Explore our impressive lineup of executive judges who will bring their expertise to highlight excellence in these areas.
Hyper and Liquorland launch POS media programme to complement digital screen network
AUCKLAND, Today: Retail media solutions provider Hyper and Liquorland have launched the Liquorland POS Media programme, set to debut in October.
KFC launches The Boneless Collection via Special PR
AUCKLAND, Today: KFC is turning up the heat for the return of its fan-favourite KFC Hot & Crispy Boneless, collaborating with renowned New Zealand jeweller Nick Von K to release a bespoke jewellery line: “The Boneless Collection.”
Asia has 2.9 billion social media users, 3.5 times more than the Americas and 4 times more than Europe
LONDON, Today: The social media space has grown tremendously over the past five years. Since 2018, more than 1.9 billion people started using social media platforms to connect with others and share videos, photos, opinions, and experiences – according to data presented by Psychic Ventures UK.
Social-first agency We The People opens office in New Zealand
AUCKLAND, Today: Australian-based social-first agency We The People has expanded into New Zealand, opening a local office in Ponsonby, Auckland.
NZME launches digital subscription platform
AUCKLAND, Tuesday: NZME’s Newstalk ZB network has been augmented with the launch of ZB Plus – a new paid digital subscription platform, extending Newstalk ZB’s coverage with new contributors, extra news, analysis and commentary.
