AUCKLAND, Today: Lightforce Solar has gone live with a new national TV campaign aimed at making solar feel like a straightforward, mainstream choice for Kiwi households.
Kirin Hyoketsu City Sessions set the tone for summer
AUCKLAND, Today: Kirin Hyoketsu NZ and PHD Aotearoa got in ahead of festival season with Hyoketsu City Sessions, a city-wide activation series designed to make the brand part of the pre-festival ritual.
Arrivals & Departures: Loupe Agency signs Sacha Stejko with fresh energy and strong creative alignment
AUCKLAND, Today: Loupe Agency has added advertising photographer Sacha Stejko to its roster, giving the Auckland-based artist management and production company even more depth across sport, lifestyle and portraiture.
Kargo unveils Project KERA closed beta for creative-led media buying
AUCKLAND, Today: Kargo has unveiled the closed beta of Project KERA, a new agentic media buying and creative engine built to simplify how brands and agencies plan, make, launch and optimise campaigns across channels.
Arrivals & Departures: Curious Nation brings in new talent on both sides of the Tasman
AUCKLAND, Today: Curious Nation has added two new hires across New Zealand and Australia, bolstering its trans-Tasman team after a strong run of growth and fresh client wins.
PEDIGREE® sinks its teeth into the problem of bad mouth
AUCKLAND, Today: PEDIGREE’s latest work, Good Dogs Have Bad Mouth, puts dog oral health front and centre with a campaign designed to make an often-missed issue impossible to ignore.
2degrees and TBWA\NZ turn a thumb ring into a call to connect
AUCKLAND, Today: 2degrees and TBWA\NZ have launched Ring Ring, a campaign nudging Kiwis to put the scrolling on pause and call the people who actually matter.
M+AD has double passes to eerie new horror Undertone
AUCKLAND, Today: M+AD has five double passes to give away to Undertone, a Canadian supernatural horror film that plays with the line between what’s heard and what’s real.
Cardrona and Treble Cone let sore legs steal the show
AUCKLAND, Today: Cardrona Alpine Resort and Treble Cone are turning sore ski legs into the stars of their latest campaign, giving voice to the post-mountain pain most skiers and snowboarders know well.
The world’s worst outdoor ads? Sea Cleaners and JCDecaux partner to pull them from rotation via Dentsu Creative
AUCKLAND, Today: Household name brands are running the worst outdoor ads in the world. They didn’t brief them, nor approve them, but they’re out there damaging their brand every day.
