21 June 2018 – The New Zealand Herald has seen some impressive growth according to the latest Nielsen survey released today. NSPR’s Kate Barron analysed the data on your behalf, and advises that the average issue readership is sitting at 459,000 a day, up 8% from this time last year.
Adshel unveils ‘the next evolution’
Following the launch of Adshel Live Unbundled, Adshel says it continues to drive the next evolution in digital out-of-home by introducing Reach Builder, a new campaign delivery method offering advertiser’s even greater audience reach across the entire Adshel Live network of 250+ screens.
Plenty Silver – but no Gold on Day 4
No Golds on Day 4 in Cannes yesterday, when all the Kiwi kudos belonged to DDB, Y&R and Colenso BBDO – DDB scored Silver and four Bronzes, and Y&R and Colenso both picked up a Bronze.
Please tell me that’s not a picture of your … Promax!
Shortland Street’s golden run continues with major international marketing awards recognition for TVNZ 2’s primetime mainstay – an innovative and immersive virtual reality campaign to promote the show’s 25th anniversary was a winner at the Annual PromaxBDA Global Excellence Awards in New York last week.
PR shop profiles NZ’s big risk takers
Alexander PR’s Content Place division recently published a series of podcast conversations, called High Altitude, about big business in New Zealand from the perspective of the decision-makers, the risk-takers and the money-makers.
The debate on your plate
The Phantom Billstickers e-newsletter Phan Mail is created so sharply and on-topic, that we at M+AD can seldom resist “borrowing” great slabs of it. Here’s a recent illuminating Q&A with a client …
Eleven PR & PlayStation NZ create market-first game launch
Auckland, June 21: TBWA Group’s PR division Eleven PR and PlayStation NZ have created what they’re calling a market-first exercise programme inspired by the critically acclaimed game title God of War.
NZ Farmer update
In her email, Stuff executive Lucy Hempseed came straight to the point – the NZ Farmer brand is remaining in print, albeit in Stuff daily mastheads (except the Dom Post) and online, and not as a separate print publication, contrary to the collection of half facts M+AD presented on the topic yesterday.
Colenso scores NZ’s first Cannes Gold
The big NZ shops Colenso BBDO, Saatchi & Saatchi, and DDB are progressing to a satisfactory conclusion of the Cannes Lions, which will be wound up this weekend (with a full coverage in M+AD Monday).
NZ Farmer exits print – back in digital
There’s yet to be an official statement from the publisher, but M+AD believes that NZ Farmer will no longer be published in print format.
