“February demonstrates an interesting appeal in advertising for this month’s Top 10 with only one new TVC resonating among our audience,” writes Colmar Brunton client executive Andy Strain, in his latest NZ Top 10 ads report.
IABNZ addresses ad fraud scourge with roll out of ads.txt
Auckland, March 6: IAB New Zealand announced today (via a trade-media press release) that it is working with major New Zealand publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.
Arrivals & Departures: Kate Roydhouse returns to Godzone
Kiwi producer Kate Roydhouse (an Elam grad who early in her career worked as an account manager at .99 Auckland) has returned from London and stepped into the role of managing director and executive producer at Curious Film Auckland.
Arrivals & Departures: Val Morgan promotes Dan Hill
Hoyts Group Australia ceo Damian Keogh has announced the promotion of Sydney-based Dan Hill to the role of ceo of the Val Morgan Group in Australia & NZ.
Auckland PR shop spreads the Cadbury word (updated)
Shortland Street-based PR firm Acumen Republic is helping spread the word on latest Cadbury Dairy Milk brand ad, which was shot in London by UK agency VCCP.
WIFT Awards 2018 – the winners (updated)
Women In Film & Television NZ has announced the recipients for the nine award categories of the WIFT NZ 2018 Awards, held last week at the ASB Waterfront Theatre Auckland.
Kiwis wanted
Campaign Asia-Pacific has issued its PR Awards Asia 2018 entry call. The awards are open to PR consultancies, solo practitioners and in-house departments from all countries in the Asia-Pacific region, including Australia and New Zealand.
DDB spotlights those who kept it pure
Los Angeles-based Kiwi Zane Lowe and Radio Hauraki co-founder Derek Lowe are the inspiration for the latest campaign from Steinlager Pure, celebrating the success of those who Keep It Pure.
Indie media shops merge
Auckland media agency Hunter Media has merged with full service, accredited agency mediaR in what mediaR director Tony Richards describes as a “fantastic and exciting fit” bringing two respected independent agencies together.
Augusto makes waves in New York
Auckland ad agency/production company Augusto is gearing up its New York operation having recently secured distribution of their Richie McCaw feature film Chasing Great through the US and Canada via Abramorama, and a new client relationship with the New York Red Bulls Soccer Club.
