As part of its 2017 digitally focussed marketing strategy, New Zealand power company Meridian, with the help of Barnes Catmur & Friends Dentsu, has released a series of 15-second online films and audio ads encouraging people to switch to Meridan so they can spend less money on power and more on the things they enjoy.
Telco giant taps another OMG shop
Spark (ratecard adspend $40m) has appointed Mt Eden-based PHD NZ as its media agency, effective in two weeks on Monday 1 May, after a closed pitch between three Omnicom agencies – Dynamo (the incumbent), OMD and PHD.
Deadline looms
19 April 2017 – Lions Health has launched the 2017 Young Lions Health Award in partnership with UNICEF and la Caixa Foundation.
Clemenger steals the prelims
Two Clemenger BBDO campaigns are already shaping up as potential stars when The New York Festivals Awards winners are named next month.
Asian Strategy Prize – with Kiwi at the helm – open for entries
Former FCB NZ media director Anna Chitty – now ceo at PHD China – has been named a judge for the Warc 2017 Prize for Asian Strategy, a Singapore-based competition with a US$10,000 prize.
Ogilvy, Clems BBDO, FCB, Gladeye, Resn make One Show finals
Ogilvy and Clemenger BBDO each have three entries shortlisted for The One Show in New York in May. In total, New Zealand has 11 on the shortlist.
Auckland Council, Ateed, AT combine search for new partners
Auckland Council has commenced its mandatory three-year review of its agency partners – currently DDB (creative), PHD (media), Goodfolk (digital) and Alt Group (design).
Digital Day Out focus on fake news
NZME’s Cassie Roma GM content marketing & experiential) will address the issues of fake news, big buzzwords and blurred lines when she talks at the Marketing Association’s Digital Day Out next month.
Paris/New York salute for DDB’s new-look Lotto
New York & Paris-based creative library Ad Forum has selected DDB’s Lotto Dylan as the global #2 TVC of the week (to Monday 17 April).
Middle Seat a classy ride
2017’s most likeable NZ tvc, McDonald’s Middle Seat (aka Stuck in the middle with you), unsurprisingly took out first place in the M+AD/Colmar Brunton in-depth March top 10 poll, with voters noting that its humour, music and easily relatable nature made it a firm favourite.
