Shine a light!

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The Comms Council has issued its call for entries for 2018 Beacon Awards (held in association with NZME).

Colenso recruits old friends to answer Spark’s Santaline calls

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Spark and Colenso BBDO are bringing the magic of Christmas to life in a special way this year. For the first time in the 24 year history of the Santaline, Santa has recruited a team of old friends – elderly residents of Metlifecare retirement villages – to help him man the thousands of calls from young Kiwi kids this Christmas.

Spark PR brings home world title

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Spark PR & Activate and client DB Breweries have brought home the World’s Best PR Campaign for Media Relations trophy at the ICCO Global PR Awards for their work on the DB Export Beer Bottle Sand campaign.

Pain-free proximity sensor in the pipeline

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Lifestyle marketing agency MKTG NZ has been trialling the Isaac proximity sensor with key clients over the past year – a product that will now be widely available in 2018. The sensor is pegged to significantly reduce the pain points of tracking and measuring the effectiveness of live experience and retail environments.

‘Mediaworks up, NZME down’

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Mediaworks group content director Leon Wratt has challenged M+AD’s reporting of Q4 radio survey data provided by the Radio Broadcasters Association on Thursday, and published in M+AD on Friday.

Newstalk ZB wins again in latest survey

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Newstalk ZB is NZ’s No 1 commercial radio network – by a comfortable margin – according to the latest Q4 results out of the Radio Broadcasters Association’s GfK Q4 2017 report. The network also won Breakfast, with Mike Hosking scoring a massive 14.2% of the audience (ahead of More FM Breakfast’s 9%).