Tackling the dreaded Bounce Rate

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“Marketers dream of extensive above-the-line awareness campaigns – it’s what we are built to do,” says B2B marketing specialist Rebecca Caroe, introducing her upcoming website optimisation breakfast seminar in Ponsonby.

New gin premix launches in Auckland

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Ponsonby-based brand agency Brave and downtown Auckland PR shop Crave are helping to celebrate the arrival on the market of a NZ-made premium pre-mixed cocktail from Sundown Gin of Tauranga.

Axis 2018 finalists unveiled

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A veritable who’s who of NZ creative agencies and film companies are through to the finals of the 38th Axis Awards 2018, to be held at Shed 10, Queens Wharf Auckland on Thursday 8 March.

Adshel Day Buying hits the spot

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Following the introduction of Adshel Live Day Buying in December 2017 advertisers have quickly jumped on the opportunity with a significant number of existing and new advertisers utilising theproduct for their campaigns, says Adshel NZ head of marketing & partnerships Elaine Gibbons, in a release.

The not-so-ordinary carrot

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With a declaration ‘it’s what’s inside that matters’, Rainger & Rolfe has just launched a cheeky Huckleberry NZ TVC as part a new EcoStore Xventure television show sponsorship.

Stuff puts 28 print titles on the market

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Stuff has announced plans to sell or close 28 mastheads (listed below) from its print portfolio of smaller community/rural titles and free inserts. The changes are a continuation of Stuff’s strategy to grow its digital business and recognise print’s ongoing challenges, says ceo Sinead Boucher.