Yahoo Platforms sends Carat NZ digital star to NYC

EditorNews Make a Comment

Yahoo Platforms has selected Carat New Zealand senior digital manager Josh Reiri-Allen as the winner of its 2017 Digital Stars programme – picking up a trip to New York as a consequence. The judges also recognised two other Kiwis with Highly Commended citations.

Peter Brown poses the 2-seconds test

EditorNews Make a Comment

Peter Brown – founder of K Rd agency Roycroft Brown – has taken up the cudgels on behalf of the humble street poster ad. “The key is the two-second test,” he says in a Q+A in the latest issue of Phantom Billstickers’ Phan Mail: “Does it convey the message quickly and clearly?”