Three ways to invest in your customers through education

Mike HandesNews Make a Comment

Written for M+AD by Mike Handes, director of customer success at Marketo: If I’ve learnt nothing else in my career, it’s that customers who are skilled at using your software are a low risk of switching to a competitive solution. This is the most obvious benefit of having educated customers, but there are also additional benefits. The individuals who have […]

Park Road Post to host Kiwi film/ad students

EditorNews Make a Comment

Park Road Post Production, the facility behind The Lord of the Rings and Hobbit trilogies and countless award-winning commercials, is joining up with New Zealand’s film and digital industry training institutions to offer aspiring Kiwi filmmakers an advanced industry training programme.

LIA entry call brings smiles to Australia & NZ

EditorNews Make a Comment

The London International Awards has issued its call for entries – and with a new Regional of the Year category, it’s almost certain to be very well received in Australia & NZ, as the only two countries in the running for this category’s Oceania section.

Ice cream exporter adds Sugar

EditorNews Make a Comment

Sugar & Partners has picked up the New Zealand Natural Premium Ice Cream creative business after a pitch against unidentified agencies. NZN has worked with a number of agencies – but the incumbent here was likely to have been Work Communications.