Category Archive

What has your data done for you lately? This was the question posed by Exponential APAC’s Melbourne-based head of strategy Tyler Greer yesterday when he flew in to present to a packed room of around 50 leading New Zealand brands and agencies, including BNZ, Flight Centre, Westpac, Genesis Energy, Sky TV, Spark, Dynamo, OMD, Mediacom and ANZ, at The Wintergarden Room at The Northern Club.

The deadline is fast approaching for Australia’s 2016 Women in Media Awards – an event that actively seeks entries from NZ women.

Fed up with getting your news from trained journalists? Then Pauline Hanson has the app for you. In this Facebook video from the Queensland Senator-elect , she takes aim at the “sensationalist” media she says wilfully misrepresents her political views:

An unrepentant Grey Singapore has returned the Bronze Lion it won at Cannes for the controversial I Sea app after what the agency describes as “unwarranted, unfair, unrelenting attacks by unnamed bloggers”.

Flushed with the impact their Richie McCaw feature film trailer is enjoying with trade media, Ponsonby-based Trigger Marketing is now offering five double passes for M+AD readers to see the latest Ricky Gervais movie, David Brent: Life on the Road.

Colenso BBDO has launched a new Heart of the City campaign to encourage Aucklanders to discover the diversity of offering in the central city.

The Conferenz Company has launched the third edition of its annual New Zealand Marketing Summit – an opportunity for marketers across all major industry sectors to examine issues, share insights and bench-mark best practice.

The Midas Awards – a global competition for financial advertising, and a member of the New York Festivals awards family – has issued its call for entries.

Ponsonby-based agency Trigger Marketing & Publicity has launched a poster and trailer campaign to advertise Transmission Films’ upcoming Richie McCaw movie, Chasing Great, shot by Augusto, and opening nationwide on Thursday 1 September.

Kiwi advertising veteran Mike O’Sullivan passed away on Monday (4 July), bringing an end to his fight against cancer. He is survived by his wife Melanie, four children and two grandchildren.