Clemenger BBDO Wellington’s 2015 Charles Dance spot for NZ Post helped shift the country’s perceptions of the brand from an old world postal service to a modern, logistics and digital services provider.
Vodafone leads the way
The Marketing Association has unveiled its finalists for the TVNZ Marketing Awards. With the first round of judging complete, 151 entries (70 unique marketing initiatives) make up the 2016 finalists.
Arrivals & Departures: Designworks taps Danielle Barclay
Designworks has appointed Danielle Barclay to the newly created leadership role of Group Head of Brand Experience, effective immediately.
10 years on – Saatchi & Toyota revisit Thames
Saatchi & Saatchi has released the next instalment in the Toyota Signature Class story, picking up with the amazing workers of the Toyota Plant in Thames, more than a decade on.
Ogilvy writer’s new travel book charms the critics
Glowing reviews have greeted the publication of Richard Loseby’s latest book, A Boy of China – in Search of Mao’s Lost Son, the fruits of the writer’s detective work retracing (in reverse) the route of the 13,000km Long March.
Ex-TVNZ exec sees a bright side to Brexit
“Brits are often like sheep: Downtrodden, dull, staid, lethargic, complacent, apathetic, predictable and, yes, boring,” writes former TVNZ head of entertainment Peter Grattan – himself a Brit – in a letter to the Listener imploring his ex-countrymen “to discover there’s more to life than warm beer and Yorkshire pud”.
Sorrell questions ‘unwieldy’ Cannes
WPP ceo Sir Martin Sorrell has voiced what many industry people are starting to feel about the Cannes Lions Festival – that it has become too big and unwieldy and that the expense involved may no longer justify attendance.
Rainger & Rolfe wins $100k outdoor prize
Rainger & Rolfe client the Child Cancer Foundation has won $100,000 worth of outdoor advertising, heading off four other charity finalists in APN Outdoor’s Pixel361° Final Charity competition.
Colenso stars at Caples
Colenso BBDO/Proximity has been named Creative Agency of the Year at the 2016 John Caples Awards in New York. (The Caples celebrates the work of “the most courageous practitioners” in direct marketing.)
Inside the Midas Awards
Midas sent M+AD this Q+A interview with its new executive director, Deb Ryan (see Arrivals & Departures). Be warned – it’s soft, but does contain nuggets!
