Spark PHD has been reappointed to handle media planning and buying for Mercedes-Benz in New Zealand, effective immediately. The appointment follows a competitive pitch which included agencies from Publicis and WPP.
Sweet surrender (Updated)
New Zealand’s best-selling cider brand Old Mout, with Colenso BBDO and Spark PHD, have launched a dry-style cider aimed squarely at beer-drinking males.
Getty invites NZ creatives to global trends webinar
Getty Images creative team will share their forecasts of global visual trends for 2016 in a free live webinar this Thursday (December 10) at 2pm NZ time.
APAC Positive Change Effies entry call
Entries open Tuesday week (December 15) for the second annual Asia Pacific Positive Change Effie Awards, run in collaboration with the World Economic Forum. Work that ran in Asia Pacific between 1 August 2014 and 31 October 2015 is eligible to enter the 2016 competition.
NZ Interactive revenue cracks $200m
Interactive Advertising* in New Zealand passed $200m in a quarter for the first time in Q3 2015. The 21% increase year-on-year was fuelled by significant spend increases in the Mobile (98%), Social Media (53%) and Search & Directories (28%) categories.
Colenso into The One Show Film shortlist
Colenso BBDO is the only NZ shop so far to make the shortlist for the 1st and 2nd quarters of the 2016 The One Show.
NZME & Spark create unseen branded content lab
NZME’s new Branded Content Lab is open for business, launching with “something very new” for New Zealand in the branded content space – created in partnership with Spark.
New category
Entries open on Monday 4 January for the 2016 NZ Radio Awards, which will once again be driven through the Radio Awards website.
Need for speed
Saatchi & Saatchi previewed a new Toyota NZ campaign on Sky last night, celebrating the car company’s commitment to motorsport and the development of New Zealand racing talent through the Toyota Racing Series (TRS).
NZ shopper marketing in focus
Clemenger Group’s specialist’ shopper & retail communications agency Raydar has launched Shop Window, a comprehensive study into the New Zealand shopper.
